What is SEO Marketing?
Often heard, not always understood: Many people do not know what search engine optimization is about and ask themselves the question: What does SEO Marketing mean? According to SEO definition , SEO is the abbreviation for Search Engine Optimization and translates to: search engine optimization. SEO includes all optimization measures, tactics and strategies Onpage and Offpage, with which Internet content should be placed as highly as possible in the search engines. Together with SEA , SEO forms the Search Engine Marketing ( SEM ), which together is a sub area of online marketing.
Which tasks belong to search engine optimization?
A good SEO explanation includes the different tasks of search engine optimization. SEO is divided into on- page and off-page measures . Below you will find B EXAMPLES for on-page SEO :
Optimizing website texts for frequently searched keywords so that users can find them in search engines.
Website-related ranking factors such as the improvement of the loading speed, programming codes, URL structure as well as the file sizes of pictures, documents and applications,
Usability Optimization (UX)
Optimization of user guidance on user interfaces and menu structures for PCs and smartphones for intuitive operation of websites, online shops, etc.
Video and Pictures SEO (Universal Search)
Search engine optimization of images, graphics and videos for top rankings in Google’s image and video search.
Off page SEO are optimization measures that are carried out outside of websites and shops, etc., because these are also very important ranking signals for search engines. Below are examples of Off page SEO.
Link building is understood as the deliberate setting of backlinks from other websites to one’s own. The more links from other domains lead to the own page, the more the so-called domain popularity increases which is a very important factor for Holistic SEO optimization. Search engines assume that websites or domains with many links are very relevant, as they are so often recommended. Link building used to be the most important SEO part, but since about 2010, this factor has become significantly less important, but it is still an important indicator.
Reputations-Managent also belongs to the search engine optimization and describes the targeted influencing of the reputation of websites in the Internet (online image). This is about picking up a company’s reputation in search engines and countering negative factors such as bad reviews, shit storms, as well as creating positive corporate news through PR campaigns.
How does SEO work?
Previously, a website was considered search engine optimized, if certain keywords were placed as often as possible in website texts (keyword stuffing) and countless backlins of x-arbitrary domains were set (Black Head SEO). So, luckily, SEO no longer works today. Nevertheless, keywords play an important role: the right choice now only succeeds through detailed research, analysis and revision of relevant key terms. Also important: publish unique content and generate traffic through links. In addition, there are many smaller set screws that need to be turned for good positioning. Professional SEO is hard work and requires a continuous and holistic optimization of all onpage and offpage areas.
SEO goals: Why is search engine optimization good?
Website owners aim to use search engine optimization to reach top rankings in Google’s organic search results (SERPs) from Google, Bing, and Yahoo, and to increase their online reach to their target audience. In short, SEO aims to automatically find websites or online stores from prospects and customers so they can buy your products or use services
Why should I run SEO permanently?
To stay successful and compete against the ever-increasing competition, it is important to understand SEO as an ongoing process. Anyone who only has his site optimized once and then does nothing more will sooner or later be overtaken by its competitors and may lose its market position. In addition to a professional and easy-to-use web presence, the most important ranking factor is the ongoing success of offering its target group real added value. Only with sustainable and holistic optimization measures SEO leads to the goal.
Surely you have often seen the acronyms SEO and SEM in the world of online marketing. But … Are you clear about what each one refers to and above all how to combine them to obtain the best efficiency for your business? We explain everything to you.
MEANING OF SEO AND SEM
The first two letters SE are acronyms for Search Engine or search engine. Yes, we are referring to Google as it monopolizes the online search business in a monopolistic way, hoarding 92% of the total searches in Spain.
The third letter, for SE O means Optimization , and for SE M means Marketing .
SEO OR OPTIMIZATION FOR GOOGLE
These are the techniques that we can perform on our page to be as favorable as possible for the search engine. Google orders the results according to internal algorithms that are secret, as well as changing and very complex, since they include innumerable variables. Speaking clearly, what we will do doing SEO is to give Google what it asks for, or what it likes, to get it to put our page as high as possible in the list of results.
The investment in SEO does not reap its fruits immediately, but must be carried out over time, its effects being more visible after 6 months. However, it is a more long-term investment, since once achieved, it remains fairly stable over time .
How to do SEO remains a mystery to most mortals. Although in SoloMarketing we have given you many clues, look for more articles in our SEO category .
SEM OR MARKETING ON GOOGLE
With SEM we basically refer to paying to leave in the highest area of the list of results. As you may have noticed, Google’s top results are often ads, this being the core of Google’s business and why it generates 90% of its revenue as a company.
Going out first the first day in Google has a cost and you have to be willing or willing to take it if you want traffic from minute one. In addition, these payments are PPC or Pay Per Click, so you will have to continue paying each click during the time you want to extend your campaign.
There is a lot of history behind the SEM. Creating a Google Adwords campaign is not trivial and there are many things to keep in mind to optimize our budget and achieve the highest conversion with the least investment. Rivers of ink have been written on the subject and if you are interested or interested I advise you to look for a good book . If you need results right now the best thing is to get an agency experienced in adwords management .
THE PERFECT COMBINATION
And we arrived at what was promised, how do I combine both techniques? Maybe you’ve already realized that while the results of SEO take time to arrive, once they are built they are more stable even if they stop investing in them. On the other hand, the SEM shows its effects from the first moment, but requires a constant investment.
The recommendation for the perfect combination is usually that, in an initial phase of marketing strategy for our page, we invest in SEM most of the budget, without forgetting to invest in SEO the rest.
When over time , and thanks to SEO, we start to have organic traffic and that traffic goes up, we can go spending less and less budget to SEM while we maintain our visits or increase them thanks to SEO.
THERE IS MUCH MORE
As you may have suspected, behind these acronyms there is much more than meets the eye. If you’re going to do guerrilla marketing, we encourage you to read from a couple of books or take a couple of courses and start experimenting for yourself or doing SEO and SEM.
If on the other hand you are in a hurry and you need a professional option, there are many agencies that are dedicated to professional SEO and that can advise and advise to get the best results from the first day.
Although there are SEO professionals (I know some) who make a strong distinction between Social Media and SEO, I believe that the best tactic to achieve a good web positioning is to unite both.
It is a matter of following a more or less simple process, in which the first thing to do is analyze the key words to see exactly what is, first, our target, and then, which is the user in which we will focus. Next, the web should be optimized in favor of those keywords and to improve the user experience and the conversion rate, that is, the rate of visitors who, after being with us, become customers. And, of course, we can not forget, in addition to SEO, doing SMO, that is, the optimization of our social channels, since this way we will integrate resources that will help us viralize digital contents.
We already have the website optimized for SEO, to convert, and to viralize in social networks.
It is no longer a secret that having a good online presence today, a strong and well-built community and having a consistent activity in social networks, impacts search rankings. It influences SEO.
For example, the Link Building , a fundamental technique for SEO positioning and which is still necessary today, has evolved and no longer seeks only to obtain links from other websites, but also takes into account (or should take into account) the links from social networks. One of the most optimal ways to get viral in Social Media are undoubtedly the infographics, which although their massive use are no longer so widespread in blogs and other online media, they still have a great dissemination in social environments.
Synthesizing, it is absolutely necessary to do Social Media to do SEO , and for this:
- Web optimized for SEO, for the user and for content viralization (SMO).
- Presence and continuous activity in social networks (the most appropriate according to the sector).
- Natural Link Building that takes into account social links (get great viralization).
Little by little social networks will be much more important in terms of web positioning, since having a broad and active community, we will have a natural indicator and difficult to distort.