Black Hat SEO, what it is and what are the best known techniques
If you are interested in SEO , you have probably heard about Black Hat SEO or Black Hat techniques more than once . Today I tell you what Black Hat SEO is and what are the best known Black Hat SEO techniques.
1. What is Black Hat SEO
Black Hat SEO consists of a series of techniques considered unethical and contrary to the rules established by Google used to try to position a web page. Google increasingly penalizes this type of actions, so they are not recommended . When we talk about SEO it is common to relate it with concepts such as organic positioning or natural positioning, which have nothing to do with Black Hat SEO.
2. Google penalizes Black Hat SEO
Despite the recommendations of the experts and of Google itself, SEO Black Hat is still being done. The obsession to reach the first positions in search results or achieve a large number of visits to a website may be some of the reasons that encourage some professionals and organizations to use these dangerous positioning techniques.
SEO must be understood as a medium-long term process. It is a job that requires time and whose results are not immediate. They can not be seen from one day to the next. Black Hat SEO can be effective in the short term but you will have to face the consequences if Google detects it. And yes, it is very possible that he does.
Google advocates white positioning techniques or White Hat SEO and rewards those web pages that seek to satisfy the needs of the user. After all, Google offers a service to millions of people across the globe and wants its customers to receive the information, products or services they are really looking for, what they need.
The Black Hat SEO techniques do not conform to the guidelines set by Google and usually interfere with the user’s browsing by not offering a good experience or usability, not to mention SPAM. There have been cases of known companies whose web pages have been penalized by Google for the use of this type of techniques.
3. Black Hat SEO techniques
Just as there are different positioning techniques, there are also Black Hat SEO techniques . These are some of the most extended Black Hat SEO techniques:
Cloaking is one of the best known Black Hat SEO techniques. The Black Hat SEO cloaking technique consists of showing users a web format while Google is shown a different one in which only the parts that are optimized are included. By cloaking, Google is made to believe that the website is optimized when in fact it is not. This is one of the Black Hat techniques that you can detect. Google penalizes with hardness the technique of cloaking for a long time, which is why it is barely used.
The Black Hat SEO technique of spinning consists of reusing original contents of third parties by passing them off as their own . To do spinning it is enough to change some words by synonyms and alter the order of the sentences. Spinning is one of the most used Black Hat techniques in SEO copywriting strategies because it allows you to create content quickly, easily and without having to pay for it.
3.3 Keyword Stuffing
Keyword stuffing is a Black Hat SEO technique that consists in over- repeating the keyword to position . One of the consequences of doing keyword stuffing is to fall into the over- optimization of the content . Google has proven to reward those pages that seek to help the user and not so much to position a certain keyword. In fact, the over-optimization of keywords can be understood by Google as SPAM.
Cloaking, keyword stuffing and spinning are three of the best known Black Hat SEO techniques, but there are many others. Do you know any of them? Do not hesitate to share them with us through the comments.