Promoting your business in social networks means being close to the approximately 20 million Spaniards who use them. However, among all the social networks available, there is one that lives its best moment: Instagram . This platform was, according to that same report, the one that increased its users last year.
This data collected in the Annual Study of Social Networks 2017, conducted by iab, reveals the need to be present in the networks, as well as the importance of exercising social media marketing . A concept referred to the planning of certain actions in social networks to promote your services and / or products trying also to strengthen the link with your target audience.
Below are the Instagram trends that will make your business succeed in this popular social network.
The great success of the platform has been to include the option of making live videos. The live format has penetrated fully among the users. Report a great benefit to brands that, through this option, can humanize and bring the company closer to its followers.
The colloquially called ‘direct’ allow, thanks to the last update, to invite another person to the video. That is, two users share the same transmission. An internal chat allows the viewers to communicate with the ‘protagonist’ and, if a follower loses the broadcast, the content can be saved for 24 hours in the profile.
Make the most of stories
The stories have been gaining followers and have become the most characteristic of the application. So they have agglutinated much of the improvements. Before, there was only the option to tag users and add geo tags and hashtags – which is still important – but the latest updates have gone further.
The most recent ‘boom’ are the surveys that give us the option of, by launching a question and two options, to know the opinion of the public . This great novelty has received very good acceptance and its use has spread rapidly. In addition, it should be noted the simplicity of its use and the usefulness of discovering how many votes have been received, as well as who voted and what.
On the other hand, Instagram has made a leap in the world of links with the option to add a link to the stories. However, this option is restricted to accounts with company profiles that have more than 10,000 followers.
The carousel format
The study of Metricool, on the use of social networks last year, reveals that it is the method that generates the most interaction . It is a format that allows you to combine up to ten photos and videos in the same publication. Very useful when uploading content that is related.
Promote your business on Instagram
The draws, promotional codes and discounts have become a claim by users. Its effectiveness is notorious. Instagram is the ideal social network to carry out these promotional marketing campaigns that seek to give visibility to the products and / or services of a business.
The social media are social networks and their relationship with our business, so we are going to analyze some of the main benefits it brings and, above all, we will also study the need to grow quickly to improve our reputation
It is clear that social networks can have a very positive influence on our project or business, but at the same time we must also be aware that we are talking about a process that may require some time to settle down and start to bring benefits . For that reason we will analyze on the one hand the advantages that it will bring us to establish a good social media strategy, and of course we will also give you some tricks with which you can accelerate growth to improve your image and start achieving your goals much sooner .
Social media and its positive influence on your business
There are different techniques through which we can get a good boost to our business, but it is clear that the internet is the means through which we will have more possibilities to achieve our goals.
And on the one hand it is a means to which we can access with the greatest ease, so that practically everyone moves through the Web looking for information about the things that interest them and, of course, also in relationship with the products and services that they plan to hire.
For this reason it is important that we are aware of the importance of having our business appear on the internet, and of course we must also do everything in our power to relate it to the main social networks.
Some of the main advantages that we are going to find are, for example, being able to access as many potential clients as possible, since in the same way that the Internet hosts a high percentage of the population, social networks are the Main meeting place so it is an essential core for us.
In addition, when detecting negative comments we will also have the possibility to find them much more quickly, so that we can act without too much head heating.
It is also worth noting that being part of social networks has a very positive effect, which is the fact of offering a business with an image closer to the client, that is, of a greater commitment, since these clients have the feeling that , whatever the problem may be, we will be there to help you at all times.
Grow your social networks faster for a better reputation
But it is clear that our main objective will be to relate our website or online store with social networks, and then we must give them a boost so that they grow quickly, since a social network without followers gives the feeling of an abandoned account or the that is not given due importance.
Therefore we should consider the possibility of buying youtube visits if we have created an account in the popular network of videos, so that we will create a feeling of greater interest on the part of users about our content, which obviously will benefit us considerably.
Similarly, the social networks themselves should also be considered as the perfect place to achieve our development, making an adequate follow-up of the whole movement and, of course, also giving a boost through the purchase of followers.
That is, for example we can buy Instagram followers with what, from the first moment, we will be giving the feeling that it is a company that has behind it a large number of interested users, which opens doors much more than just to that people follow us, but also to be seen by a greater number of people, thus achieving our goal that is to quickly grow our business.
Instagram now offers some new features. These will do the common good good and strengthen the inner bond. Definitely. No fun aside, the new features of Instagram have long been desired by the community and on the one hand to better refer to interests and on the other hand they prevent frustration when the post no longer appears in the timeline after reboot.
The latter is talking about some changes that Instagram announced on the user feeds, but before you get too excited, no, it’s not a return of the chronological feed. However, Instagram will begin placing newer posts at the top of the feed so that “your feed feels fresher and you do not mess up the moments that matter to you,” as the announcement says. In addition, the feed is no longer updated automatically and jumps back up. Instead, users can tap on a “New Posts” button that takes you to the top of the feed.
In addition, Instagram now allows users to link both hashtags and profile links in their bios. If you enter a “#” or “@” in the biography, it automatically becomes a live link leading to a hashtag or profile page.
In that sense, the function makes sense – after all, part of the success of Instagram depends on the ubiquitous use of hashtags. It is great, by the way, if you link to the account of another person, this receives a notification. She then has the option to remove the link from the profile. It is a good security measure that will certainly reduce the abuse of this feature.