As we had mentioned at the beginning of the year, within the 2019 Digital Marketing trends we find the growing number of users who use voice search. There is no doubt that the way in which we search for information on the internet is constantly changing, and nowadays more and more users are searching for content by voice, and not only through mobile: Alexa, Google Assistant, and other assistants Voice are increasingly present in homes.
Users tend to look for tools that simplify and facilitate our daily lives, where the search for information is already a basic and daily task. The fact that we access voice search engines more and more is mainly because this allows us to search for information more quickly, without having to stop typing, or think about how to type it, something similar to what happens with text messages and Voice messages Voice search allows us to interact naturally.
But this is not a phenomenon that only concerns the younger generations: 2 out of 5 adults conducted at least one voice search in the last year. In fact, there are advertisements, such as those of Alexa (Amazon Assistant) that are increasingly promoting the use of these devices in older adults.
The challenge in this context is that the pages manage to appear in the main results of the voice search, which not only means having a website optimized for mobile version, but also understanding that the language we use to tell something is news, and educational content, etc., is extremely relevant to achieve this goal. In other words, how we solve the doubts of those who seek content in this way.
For example:
Type: Tips to perform a content marketing strategy.
Voice: How do I carry out a content marketing strategy? Typing: The best filter apps for Instagram. Voice: Show me the best apps for Instagram.
If you are interested in SEO , you have probably heard about Black Hat SEO or Black Hat techniques more than once . Today I tell you what Black Hat SEO is and what are the best known Black Hat SEO techniques.
Black Hat SEO consists of a series of techniques considered unethical and contrary to the rules established by Google used to try to position a web page. Google increasingly penalizes this type of actions, so they are not recommended . When we talk about SEO it is common to relate it with concepts such as organic positioning or natural positioning, which have nothing to do with Black Hat SEO.
Despite the recommendations of the experts and of Google itself, SEO Black Hat is still being done. The obsession to reach the first positions in search results or achieve a large number of visits to a website may be some of the reasons that encourage some professionals and organizations to use these dangerous positioning techniques.
SEO must be understood as a medium-long term process. It is a job that requires time and whose results are not immediate. They can not be seen from one day to the next. Black Hat SEO can be effective in the short term but you will have to face the consequences if Google detects it. And yes, it is very possible that he does.
Google advocates white positioning techniques or White Hat SEO and rewards those web pages that seek to satisfy the needs of the user. After all, Google offers a service to millions of people across the globe and wants its customers to receive the information, products or services they are really looking for, what they need.
The Black Hat SEO techniques do not conform to the guidelines set by Google and usually interfere with the user’s browsing by not offering a good experience or usability, not to mention SPAM. There have been cases of known companies whose web pages have been penalized by Google for the use of this type of techniques.
Just as there are different positioning techniques, there are also Black Hat SEO techniques . These are some of the most extended Black Hat SEO techniques:
Cloaking is one of the best known Black Hat SEO techniques. The Black Hat SEO cloaking technique consists of showing users a web format while Google is shown a different one in which only the parts that are optimized are included. By cloaking, Google is made to believe that the website is optimized when in fact it is not. This is one of the Black Hat techniques that you can detect. Google penalizes with hardness the technique of cloaking for a long time, which is why it is barely used.
The Black Hat SEO technique of spinning consists of reusing original contents of third parties by passing them off as their own . To do spinning it is enough to change some words by synonyms and alter the order of the sentences. Spinning is one of the most used Black Hat techniques in SEO copywriting strategies because it allows you to create content quickly, easily and without having to pay for it.
Keyword stuffing is a Black Hat SEO technique that consists in over- repeating the keyword to position . One of the consequences of doing keyword stuffing is to fall into the over- optimization of the content . Google has proven to reward those pages that seek to help the user and not so much to position a certain keyword. In fact, the over-optimization of keywords can be understood by Google as SPAM.
Cloaking, keyword stuffing and spinning are three of the best known Black Hat SEO techniques, but there are many others. Do you know any of them? Do not hesitate to share them with us through the comments.
When we have our website, whether in the form of a blog, online store or web page, it is very important to position ourselves in the top positions of search engines in the sector of activity to which we dedicate ourselves. But how do we do it? For search engines to interpret our content well, we must guide them and we do this through keywords or Keywords.
Keywords are the words or phrases with which we identify our services or products and to detect them, we must obtain them from the content of our website and must define exactly our product, not in a generic way. They can be composed by more than one word, and sometimes they give rise to complete sentences. They are fundamental for our SEO positioning .
Most of the time the keywords are composed of several words, which we know as Long tail that will help us to refine our niche and make us find more customers we want to reach our website. A good way to find the long tail to position is through the bar Mozbar
Let’s imagine that we sell designer shirts. A priori we can occur the following keywords: shirts, shirts, shirts on the internet, … These are all very generic keywords, since people may be looking for classic shirts, and then when they enter our website they will see which are all design, very striking, … then these keywords must be removed from our list and specify more, you can help from tools such as Google Trends , to find out if that keyword has a good search trend or not.
For example; sale of designer shirts, visitors who come to our website from this keyword are looking for exactly what we sell and if they become potential customers. The rest comes by chance and is not effective.
Once we know how to correctly choose the keywords and we have our list, we must optimize them over time, that is, we will have to periodically analyze the traffic they report, the sales they generate, … so we will improve and adapt to the changes in the search processes of the users, which are in continuous change.
The speed of web loading is a fundamental aspect for any web page and one of the most neglected. When you work on a website, you tend to focus your efforts on web design , usability, navigability … But, what about the loading speed? If you want to learn how to improve the web loading speed , pay attention.
The loading speed of a web page is the time a page takes to load completely when a user accesses it. The slower the loading speed of a web page, the more likely it is that the user will leave that page.
Web loading speed is important because it directly affects the user’s experience . As users, we are demanding and we like immediacy. So when a page does not load quickly we tend to leave it to visit another one.
That’s right, the higher the loading speed of a page, the higher its bounce rate will be . The bounce rate is a metric on the percentage of visitors leaving when they access a website. The bounce rate is also known as bounce rate . Although there are several factors that can condition the bounce rate , the web loading speed is one of the main ones.
As I said, the web loading speed directly affects the user experience. It seems that Google is betting lately to reward sites that offer a positive web experience to their users, proof of this are the AMP . Web loading speed plays a fundamental role in this regard .
Surely right now you are wondering about the loading speed of your website . Do you want to know how to measure the speed of your web page?
There are several tools, many of them free, to measure the loading speed of your web page . Today I’m going to focus on Google PageSpeed Insights, although there are others like Pingdom.com or Webpagetest.org .
PageSpeed Insight is a free Google tool that analyzes the content of a web page to indicate its loading speed. PageSpeed Insights distinguishes between loading speed for web and computer versions. In addition, it also provides information on the aspects that slow down your website and that you have to work better.
The results of PageSpeed Insights are ordered from 0 to 100 , with 0 the minimum score and 100 the maximum. In addition, this score may be accompanied by a red exclamation mark, an orange exclamation mark or a green checkmark.
The red exclamation point alerts you about slow loading speeds. If these problems that slow down the web are solved, a measurable impact on the performance of the page could be obtained.
The orange exclamation point is indicative of average load speeds. Working a bit the aspects that PageSpeed Insights indicates you could achieve a website faster.
Finally, the green check mark is the one that refers to fast loading web pages. This means that you have done a good job in this regard.
Having a slow web loading speed can translate into a high bounce rate and, therefore, in the loss of sales and potential customers. If a potential customer enters your website because he wants to buy a product from your online store and leaves because your page takes too long to load, you will be losing a sale. In addition, that customer will end up buying the product in another store, so you will be favoring your own competition.
When we start a web project from scratch it is normal that we try to minimize the initial expenses. One of the first decisions in any web project is the one that has to do with choosing hosting .
Saving money when choosing hosting can be expensive in the long run. The servers of average and low range usually bring with them slow speeds, because it is shared servers in which there can be a simultaneous connection of several users that makes the hosting collapse.
WordPress , Joomla and Drupal are three of the best known content managers. It is important to optimize the theme that you use in your CMS and make an intelligent management of plugins to improve the web loading speed .
It is clear that the use of images on a web page plays in favor of the user’s experience. It is important to optimize images in both size and weight to reduce loading times.
There are free online tools such as Tinypng.com and Webresizer.com to optimize the size and weight of the images .
In many cases, the HTML and CSS files of a web page take up too much space on the servers. Gzip compresses the files of a web page, saving bandwidth and accelerating the loading speed of the web page. All you have to do to enable Gzip compression is to add a piece of code to the “.htaccess” file, located at the root of the server.
Another good way to improve the loading speed is by storing files and objects in the browser’s cache . In this way, when you access a website for the second time there will be files and objects that do not have to be reloaded, such as logos or CSS files.
To specify the browser cache you have to add a code fragment, as we said with the Gzip compression, in the “.htaccess” file of the server root.
Keeping all these tips in mind, you will surely get your website going like a thunderbolt. What other tricks to improve the web loading speed do you know? Do not hesitate to share them with us through the comments.
Link building (or link building and link building written) refers to the process of linking external websites to your website or creating internal links within your own websites. Link building is a method for search engine optimization (SEO), which is assigned to the area Offpage optimization.
The techniques in link building are used to optimize a placement of a website in Google or other search engines.
There are several factors in search engine optimization. For one thing, what’s happening on the website itself is important. It should be ensured that a website is technically well designed ( technical SEO ) and that the content of a website is high quality, relevant and well optimized ( Onpage SEO ). In addition, it should be noted what is done outside the website ( Offpage optimization ). This includes how the link structure is structured, which ensures that traffic from other relevant pages is directed to the own website.
Link building can be a time consuming and difficult process because not every link or backlink(link to your page) has the same quality. Nowadays, link building is essential for internet marketing to succeed online.
So far, at the beginning of 2018, a lot has already been written about link building, trying to make a definition or writing various shorter articles about link building. A complete guide with holistic overview and useful tips was missing. Until now!
In this guide, we’ll explain everything you need to know about link building and show you how to become a linkbuilder and build quality backlinks.
We hope you find practical tips in this guide that can help you on your way!
Google places a high value on the incoming links that a website receives from other websites.
The number and, above all, the quality of backlinks to a domain created by link building together make up one of the three most important ranking factors for Google and other search engines. These parameters play an important role in the evaluation of a website when it comes to placing the website in the search results for different keywords high or low.
Links serve as a signal generator for the search engine .
You can compare the signals of linkbuilding with your everyday work situation. Let’s say you start with a company and get very good results. If none of your new colleagues notice this and do not tell them about it internally, no one knows how good you are and may not get the recognition you deserve.
But if your colleagues and supervisors at meetings tell you how good your results are, it will send out a signal that could possibly lead to a promotion. This will probably make your job with your supervisor more popular .
Although this example is quite striking, it works similarly with links and search engine optimization. The theory and the idea behind it is that a website gets more important the more views a page gets from different web pages in an industry.A domain with many high-quality incoming links, also known as backlinks, is rated better in Google than a website with less high-quality backlinks.
A backlink is a reference (in the form of a hyperlink) of a foreign website to your own website.
When a website refers to a foreign website, it means that the foreign site is relevant to your site for one or more reasons. For example, the reference may be used based on additional information about a particular topic or placed as a source reference. A backlink can also be seen as a rating that gets a website. Many reviews have a positive impact on the position in the search results. Backlinks are thus the PR and marketing of your website in Google.
A link (or hyperlink ) is a link from one place to another on the Internet. When someone clicks on a hyperlink, it is directed to a new information path. Links link different websites and the Internet together.
The anatomy of a link . In other words, what is a link in HTML?
To understand link building and work as a link builder, it is necessary to first understand the basics of how a link looks like and how to create a back link.
The image below shows the anatomy of a hyperlink in the HTML code:
As described above, there are two different types of links. By default, the link is Dofollow (and looks like described above). In response to search engine optimization spam techniques (more on that later), the Nofollow tag was also introduced.
With Nofollow Links, webmasters can ensure that a reference to another site is sent from their website through link building, but no page rank (or link juice) is sent here.
In other words: Google does not assign a value to a link with a rel = nofollow attribute in the HTML element, as is the case with a normal link.
In forums or blog comments, you can expect to automatically set nofollow links there.
Are Nofollow links bad then? No not at all. In fact, having nofollow links in your link profile is good and natural (more on this later).
What is Linkbuilding in qualitative and quantitative terms?
For Google, a link is a signal of popularity and relevance .
The more different domains link to a website and the more different backlinks a website gets, the more popular it becomes (due to the quantity of links ) in the eyes of search engines like Google.
It is also important from which other domains a website receives backlinks. A backlink from a recognized site is more valuable than a link from an unknown site.
In addition, the content of a page from which the links are sent is relevant.
For example, for a website about cars, it’s more valuable to get a backlink from another domain via a car than from a domain over women’s clothing. All this should be considered in terms of the quality of a link. An irrelevant link will have little positive impact on visibility on a search engine and may even have the opposite effect (more on that later).
The quantity and quality of the backlinks of a particular web page were previously translated into the so-called PageRank (PR) of a web page.
This method is based on an algorithm and named after Google founder Larry Page. He calculated a score for a domain (from 0 to 10) based on the backlinks to the relevant page. The higher the value, the stronger the signal that the website has relevant content.
In the time before Google, only the absolute number of backlinks (also called in links) was important for link building. This has changed a lot since PageRank. As a result, the whole approach of link building has changed a lot.
Today, in the SEO world, various indicators are used by several SEO marketing tools to evaluate the so-called “link profile” and the domain and link popularity of an existing website.
Examples include Majestic’s Trust Flow (TF) and Citation Flow (CF) and the Ahrefs Domain Rating (DR). These reviews indicate if backlinks from other domains have a good reputation and high authority.
The domain rating in Ahrefs increases when a domain receives more links from other domains. Pages that have a high DR weigh more heavily than those with a low domain score.
While the Trust Flow displays the confidence or “quality” of the incoming links to the website, the Majestic Citation Flow displays the “quantity” of the backlinks to the corresponding website. A link from a recognized website in a particular area weighs more heavily and translates more trust in a website than, for example, a little-known blog.
High-rated sites get better positions faster in Google and other search engine search results. The generation of backlinks through link building is therefore also crucial in 2018 in order to rank higher in Google in the future.
This is not only the result of earlier statements by Google itself, but also from various surveys that sought to find out which factors have the greatest impact on higher positions in Google.
This is substantiated by various studies from well-known SEO websites. Information from the study of MOZ , the Searchmetrics Ranking Correlation Study , as well as the 2017 Stone Temples research, provide relevant data on Google’s relationship between links and rankings.
These studies show that, compared to other important SEO factors, the number of referring domains correlates most with the higher positioning in a search engine (referring domains) .
Link building (off page optimization) is therefore essential if you want to make your website visible to your target group on the Internet .
Link building has a strong positive impact on Google search results.
Questions to which we give you answers in this section.
With a natural link profile, the number of organic backlinks grows and varies. This is how Google and other search engines rate it.
Therefore, link building should be done regularly. This means that links are best created continuously (in a natural time frame).
It is not recommended to build a lot of links in a week and then again for several weeks or months to create links. This is “unnatural” and search engines penalize websites that are trying to reach higher positions by manipulating link building.
A Penalty from Google can cause a large number of keywords to be removed from the Google index and make your website appear poorly or not at all on search results.
For this reason, a thoughtful and professional link building strategy is essential.
For linkbuilders to meet these requirements, it is important that they regularly receive multiple good quality backlinks from both large and small web pages for their domain.
Other important factors are the different distribution of anchor texts (distribution) and a balanced distribution of do-follow and no-follow links.
100% perfect anchor text distribution does not exist, as it depends on your industry, competitive behavior, and website orientation.
However, SEO experts agree on what a desired and safe distribution is during link building. The following table shows an overview of the recommended distribution with associated anchor types.
The quality of the pages and the authority of the domains from which the backlinks come are important, since they can speak for the relevance of their own domain. Traffic-strong websites from similar subject areas tend to link to other qualitative websites and are not linked to smaller, non-visible pages.
What is Linkbuilding today? And how is that different from the past?
Over the years, the implementation of search engine optimization and thus the development of links has developed strongly. Due to various algorithm updates from Google, techniques that were used for link building years ago will have no effect in 2018. In some cases, obsolete approaches can be harmful even to one’s own side.
The most important update for offpage optimization (link building) is the ” Google Penguin Update “.
The purpose of this algorithm is that Google rates the quality of links between various websites and punishes unauthorized link building techniques to prevent abuse and unnatural manipulation.
This algorithm has been constantly updated since its inception in 2012 and is now so advanced in 2018 that we are talking about the real-time Penguin algorithm (Penguin 4.0) . This means that Google Penguin is now continuously and faster than ever punishing domains in the use of unauthorized link building strategies.
Some examples of black hat techniques (unauthorized search engine marketing techniques) are:
Are these techniques no longer used today? However, in fact, these are still commonly usedbecause these link building techniques are often cheap and do not take much time.
There are still many so-called “link building experts” who use these techniques and offer their customers link building packages in which they put many links for relatively little money.
This may sound appealing to a layman, but as mentioned earlier, this type of link building will tend to negatively affect websites in the long term.
The Black Hat techniques can have a short-term effect. But from our experience, Google Penguin is able to quickly identify this and penalize your domain for these practices. In the worst case, the consequence would be that you would no longer be findable for your target group on the Internet.
Use legal (white hat) techniques that do not violate Google’s policies.
In 2018, it will be more important than ever for your marketing to get backlinks from high-quality domains and that these links are relevant to the content of your own website.
If your website is about clothing, then it’s good to get backlinks from other websites like clothing stores or blogs, but not from a website about cars, for example.
In addition, a backlink from a new additional domain is better than a link from a website from which you have already received a link.
You can compare it again with the colleague who tells in a meeting that you are doing a good job. It obviously has more effect when, at a subsequent meeting, another colleague says that you do a good job of getting feedback from the same person over and over again. This is how it works with link building.
The better the links, the better the result of your website in the search results, which can ultimately lead to a greater success of your company .
What does linkbuilding mean for you as linkbuilder in practice?
The purpose of link building is to get backlinks from other websites to your website.
Linking multiple backlinks to your domain will make your SEO better and you will earn more on Google for different search terms (keywords) relevant to you, making it more visible to your audience in Internet search results .
Linkbuilding is a comprehensive process that costs time and energy. At least that’s the case if you handle the offpage optimization properly.
It’s important that the focus is not necessarily on getting as many links as possible, but creating interesting and relevant content that can be found by your audience.
Valuable content is shared faster in the form of links as well as social media. You can benefit from it. There are a number of link building strategies that can help you create more backlinks.
Some offpage strategies take more time or are more effective than others in search engine optimization.
Below is a list of different link building techniques that you can do yourself and start right away:
Each linkbuilder has their own preferred link-building techniques. Which of the above options you use, you can of course decide for yourself. The orientation of their link building strategy depends on which company goals they pursue and which focal points you want to set (also with regard to possible costs).
There are a number of practical tips on what should and should not happen during link building.
Link building tips that you can now use as Link Builder:
You should not do that when building a link!
With this guide we have introduced you to the concept of link building (or the synonym Offpage SEO). The meaning and key concepts have been explained and we have highlighted a number of useful and practical tips and strategies.
Obtaining a top position in the search engine is very valuable today, as more and more people in Germany use Google. The offpage part of the complex SEO specialization plays an important role in the success of your website .
We hope that we could give you an answer to the question “What is Linkbuilding?” And that you are now also enthusiastic about Offpage Optimization and that as Link Builder you can advance your search engine optimization well.
Of course, if you prefer to have link building done by a seasoned expert , you can outsource link building to a professional for optimal performance.
What are meta tags? Webmasters use these components of a website to help search engines understand information about the site. They are placed at the top of an HTML document and can convey a wide variety of data – for example, information about the content or keywords of a website . Users do not see meta tags because they are only read by search engine crawlers.
The structure of meta tags is always identical. They provide information by name (name) and content (content), resulting in the following structure:
You can specify various information such as language or audience as name, for example followed by German and All as content.
The importance of meta tags for search engine optimization has declined over the last two decades. Previously, they were an important criterion for ranking a website. Since the algorithms of the search engines have evolved, meta tags today only play a subordinate role in SEO . However, they can certainly influence.
In addition to robots tags, the title of a page and the meta description are among the most important meta tags. Those can understand and interpret search engines. Robots tags help to control the indexing of a page. While the meta description is not officially a ranking factor, the title acts as such. Both appear in the search results and can affect the click-through rate ( CTR ).
Meta tag keywords used to be very important. They could be manipulated by naming key terms in the meta tags that did not match the actual content of the page. Over time, the meaning subsided, especially through measures such as Google updates (Panda, Penguin). Today they are almost unimportant. If you want to know more about Meta Tags, you can get more information now.
Often heard, not always understood: Many people do not know what search engine optimization is about and ask themselves the question: What does SEO Marketing mean? According to SEO definition , SEO is the abbreviation for Search Engine Optimization and translates to: search engine optimization. SEO includes all optimization measures, tactics and strategies Onpage and Offpage, with which Internet content should be placed as highly as possible in the search engines. Together with SEA , SEO forms the Search Engine Marketing ( SEM ), which together is a sub area of online marketing.
A good SEO explanation includes the different tasks of search engine optimization. SEO is divided into on- page and off-page measures . Below you will find B EXAMPLES for on-page SEO :
Keyword Optimization
Optimizing website texts for frequently searched keywords so that users can find them in search engines.
Technical SEO
Website-related ranking factors such as the improvement of the loading speed, programming codes, URL structure as well as the file sizes of pictures, documents and applications,
Usability Optimization (UX)
Optimization of user guidance on user interfaces and menu structures for PCs and smartphones for intuitive operation of websites, online shops, etc.
Video and Pictures SEO (Universal Search)
Search engine optimization of images, graphics and videos for top rankings in Google’s image and video search.
Off page SEO are optimization measures that are carried out outside of websites and shops, etc., because these are also very important ranking signals for search engines. Below are examples of Off page SEO.
Link building
Link building is understood as the deliberate setting of backlinks from other websites to one’s own. The more links from other domains lead to the own page, the more the so-called domain popularity increases which is a very important factor for Holistic SEO optimization. Search engines assume that websites or domains with many links are very relevant, as they are so often recommended. Link building used to be the most important SEO part, but since about 2010, this factor has become significantly less important, but it is still an important indicator.
Reputation Management
Reputations-Managent also belongs to the search engine optimization and describes the targeted influencing of the reputation of websites in the Internet (online image). This is about picking up a company’s reputation in search engines and countering negative factors such as bad reviews, shit storms, as well as creating positive corporate news through PR campaigns.
Previously, a website was considered search engine optimized, if certain keywords were placed as often as possible in website texts (keyword stuffing) and countless backlins of x-arbitrary domains were set (Black Head SEO). So, luckily, SEO no longer works today. Nevertheless, keywords play an important role: the right choice now only succeeds through detailed research, analysis and revision of relevant key terms. Also important: publish unique content and generate traffic through links. In addition, there are many smaller set screws that need to be turned for good positioning. Professional SEO is hard work and requires a continuous and holistic optimization of all onpage and offpage areas.
Website owners aim to use search engine optimization to reach top rankings in Google’s organic search results (SERPs) from Google, Bing, and Yahoo, and to increase their online reach to their target audience. In short, SEO aims to automatically find websites or online stores from prospects and customers so they can buy your products or use services
To stay successful and compete against the ever-increasing competition, it is important to understand SEO as an ongoing process. Anyone who only has his site optimized once and then does nothing more will sooner or later be overtaken by its competitors and may lose its market position. In addition to a professional and easy-to-use web presence, the most important ranking factor is the ongoing success of offering its target group real added value. Only with sustainable and holistic optimization measures SEO leads to the goal.
The definition to the question: What is Content Marketing?
Informative and entertaining texts motivate customers to buy – that is the core of every content strategy. The idea is not new and began its triumphant advance as early as 1985, when US-American agricultural machinery manufacturer John Deere first informed farmers with its own magazine about new, profitable methods and technologies. The Internet and the steadily growing importance of search engine rankings through search engine optimization (SEO) opened up completely new possibilities for content marketing.
The founder of the renowned US-American Content Marketing Institute has shaped the content marketing definition like no other. This means a marketing method that uses content to inform, entertain and enthuse certain target groups. In terms of this content marketing definition, this process is an important part of corporate communication. Depending on the target, “content marketing” is at the center of comprehensive brand building and / or an inbound marketing strategy. Inbound means that the customer is not provided with information directly (eg with direct mailings), but that the customer finds the company. Content Marketing does not reach the customer directly,
A content strategy aims to
• to engage its target audience with informative, entertaining or advisory content,
• to convince them in this way of the company, its products and services and
• to attract them as new customers, or to bind them as regular customers to the company.
The goal of motivating customers to buy is achieved through relevant and valuable content such as: texts, videos, pictures or applications. These must be constantly created and published in the industry-specific target group.
Want to learn more about why content marketing matters and how you can succeed with good content on your corporate website, blog, or social media channels? I like to advise you as an online marketing specialist and I support you on your digital way to top placements and more coverage.
Backlinks are also an important Google ranking factor in 2018. A high-quality backlink setup is often time-consuming and labor-intensive, but companies can also create good fundamentals for their backlink profile with a few simple measures. Here are our top 5 linkbuilding tips for beginners:
In contrast to general industry books or web catalogs, sector-specific directories only list pages relevant to your branch of industry. Maybe you already know such directories from your industry, otherwise worth a quick search. Attention: Some of these directories are free of charge, others charge a fee for registration.
If you are part of an association or other organization with your company, chances are good to get a link there. Many associations keep an overview of their members on their website, or present them for example in blog posts.
If your brand / company name is mentioned on a page, do not hesitate to ask for a link. As you become aware of the Mentions? For example, you can create Google Alerts for your brand name. There are also some other tools on the net that mentions can find.
“Do good and talk about it” is an old marketing wisdom – and it also works for link building. Your company supports clubs, events or educational institutions? Then they are certainly willing to present you with a link on their website.
Whether in personal contact with customers, on business cards or even by means of a sticker on the company car: mention your website! Beyond the limits of the online world can lead to more brand awareness, traffic and finally links!
Of course, these 5 link building tips are just the foundation. Effective links that will strengthen your website often require a lot of preparation time and strong content that is recommended by others.
What exactly is the difference between links, hyperlinks, references, internal and external links? How many internal links should you include per SEO site from a SEO perspective? When will there be too many internal links? And what is Linkjuice anyway? Answers to questions that often reach us as an SEO agency.
An important factor for Google are recommendations from other websites. These recommendations are hyperlinks or references to other Internet content (“links”) and are often identified as underlined words within a text or in the footnote of a website. A classic example of a link is this one: https://www.eyet.org/
There is a lot of confusion about this topic among many users, including professionals. As an SEO agency, we get almost daily questions like:
Internal links link content to your website. For example, one blog article refers to another. Also the menu of your site consists (mostly) of internal links. They are important for search engine ranking, but not nearly as important as external links.
Internal links are links within your web content. The navigation of a website, for example, usually consists of 100% internal links. External links are links that go from your website to others or vice versa; they are also understood as recommendations.
As a rule of thumb, do not use more than 200 internal links per site. With the limit Google wants to prevent manipulation. The number is not set in stone, it also depends on how strong the external links are.
Internal links can positively influence the ranking of a page. The more, the better the page will tend to the keywords used – but only if the external links are strong. On its own, internal links hardly work.
Linkjuice describes the positive effect that an internal or external link can have on the landing page ranking. For example, the landing page receives linkjuice to the keywords in the link itself through a text link.
An example of Link juice: Internal Links – this landing page now gets Link juice to the keyword “Internal Links” from this blog post.
Of great disadvantage is when a page receives no internal links. These pages are called Orphan Pages or Orphan Pages. They are caused by mistakes or as a temporary solution. As a rule, search engines rate these pages as bad, which can make the entire ranking of a complete website suffer.
There are not only text links, but many different types of links. The most common are text and image links. The different types of links have different peculiarities and potentials that influence the weighting in the optimization for search engines:
Text links can be divided into many sections and categories. For example, where the link was placed on a website, how often it appears on the page, and whether it refers directly to your page or leads to your page through a redirect.
Anyone surfing the internet knows these links, where a new page will be opened in your internet browser as soon as the link has been clicked on. Frequently such pages contain the logo of the company and a message informing you that in a few moments you will be redirected to your desired page.
When categorizing links, web site operators (also known as webmasters) have no limits.
The most common text links within search engine optimization are content or footer links .
References that are often not recognized are images that are directly linked to specific content on the Internet. In nine out of ten cases, experience shows , image links are used for internal linking, to enlarge images on other pages, or to simplify the user’s actions with the image.
An example would be to put a reference to a product that is scanned in the picture.
Image links are rarely used for external links. For image search engine optimization, external image links are hardly important, except in some niches.
Search engine optimization is not an always-fixed workflow and so varied that in only a few cases can you work for quality assurance with a “laboratory environment”.
Our conclusion on the weighting of links:
For a good optimization you usually need all types and types of internal links to show the search engine that you want to have users on their website. This is best done by setting a healthy mix of links. Some of them should be image links and others in-content links. The mixture of the individual links makes the SEO success.
The order of links sorted by weight (from insignificant to significant):
Especially in the design of internal links, but also in external, you should pay attention to the keywords that are included in the link itself. These “clickable” passages are called anchor text.
A classic is “read on” or similar phrases. The disadvantage of this procedure: The linked contents get Linkjuice to the words “read on here”. But the content should rank among their own keywords. Better are formulations that respond to the content.
