How to “make life easy for Google”? The answer is SEO (search engine optimization)! If you want to obtain greater visibility in the largest search engine on the Internet, then you will need to master the main SEO techniques on page to launch yourself like a fish in water and reach the first organic search results.
It is likely that you have some doubts regarding SEO on page, don’t worry! In this note, we will share a basic guide to SEO on page to raise your ranking in Google by following a series of actions that will make your website the favorite of the SERPs.
In addition, we will share a pack of free resources that will help you to give your website the visibility it needs. So, leave behind the most common errors of SEO on page and position yourself in the hearts of users!
What is a SEO?
Well, SEO on page, also known as “on site SEO”, is a series of good web optimization practices with the aim of obtaining greater visibility in the main search engines , especially Google and, thus, climb positions in a way organic. Search Engine Optimization Techniques are ways to promote and bring forward your website in Google Search engine.
Therefore, when a person performs a search on the major search engines, they demand results instantly. Even a delay of a second or two can cause dissatisfaction, so the engines work hard to provide answers as quickly as possible. This is where SEO on page takes centre stage!
Ranking factors and web positioning
Who hasn’t turned to San Google to find a new restaurant or advice on how to dress? We are sure you have done it more than once. And nothing better than getting answers on the first page of the results, right?
According to HubSpot, 75% of people never make it past the first page of a Google search. Beyond this data, everyone who has a website or blog wants users to click on their content, not only to appear in the first options but also to offer valuable information. For this, it will be vital to implement Search Engine Optimization strategies on page to get ahead of competitors.
What you may not know is that the Google algorithm ranks your website according to three main factors: SEO on page, SEO off page and technical SEO.
Let’s briefly see what these last two elements consist of:
Off-page SEO is dedicated to the external part, that is, everything that happens outside of your website, such as indexing and crawling through backlinks or external links that aim to raise your Page Rank score.
Technical SEO refers to all the SEO elements not included in the practices inside and outside your website, such as structured data, speed on the web and mobile version and, in addition, the sitemap.
Why SEO (Search Engine Optimization) is Important?
Now you know what on-page SEO is and how search engines work, it’s time to learn why on-page SEO is important.
Basically, on-page SEO is a must because it helps search engines understand your website and its content, as well as identify the value you provide to visitors. For example, if your web page is about cats and you don’t mention the different breeds, Google knows that there are probably more relevant results.
On-page SEO techniques 2022
Perhaps most people think that only keywords matter in on-page SEO. This is relatively false. Although the location of the keywords is still vital to position your web page, this is only part of SEO on page.
Also, remember that publishing content on your website is not enough; You must optimize them to raise your position in the Google ranking and be a magnet for new visitors.
Every part of on page SEO is completely up to you; therefore, it is essential that you do it correctly. Next, we’ll share the essential ingredients for your website to start growing by leaps and bounds (and not just on Google).
As we mentioned before, the use of keywords is one of the main factors to take into account when doing SEO on page. Although it is not the only one, it is the most important ingredient, since it will be the one who directs the other items.
Therefore, each section of your website must include a keyword frequency. Even pages that aren’t normally optimized, like the “Contact Us” page, can help you gain recognition online. Thus, this on-page SEO technique must be present throughout the body of the text of your web page, so that Google can read it and classify it properly.
Nothing more satisfying than knowing how to do keyword research to decipher the search intent of users and compile keywords for each page of your website. In this way, you will understand exactly what users are researching regarding terms related to your products and services.
Not only that, as part of the on-page SEO actions you should also consider the density of keywords on your pages so as not to fill them with spam and run the risk of receiving a penalty from Google.
In fact, an ideal keyword density is around 1-2%. This means that the target keyword should appear between one and two times per 100 words since Google focuses its attention on the terms that appear at the beginning of your web page. Without a doubt, it is an old school on-page SEO technique that still makes a difference.
2. Meta Title
After you have found your target keyword, the next step is to include it in the Meta Title, which will make it easier for search engine crawlers to understand what your web page or content is about.
If you want to obtain a good level of SEO on page, we recommend that the Meta Title of your web page does not exceed more than 60 characters to avoid Google cutting it in the search results and can show your specific keyword at the beginning. Of course, as long as you include your main keyword as soon as possible, much better.
Another important tip is to make use of some capitalized words to grab the user’s attention instantly.
3. Meta Description
The Meta description has more potential than you imagine. As its name mentions, these are short descriptions that are located below the Meta Title of your website in the SERPs. This is very important in Search Engine Optimization, as it encourages the user to click on your content over others.
If you don’t have a Meta Description, Google will display some of your web page content in search results. This could include other elements that may not be as attractive, so we recommend writing a unique description and making your on-page SEO the most optimal.
Therefore, you must take into account the following specifications:
Keep it under 150 characters.
Include your keyword at the beginning and make use of other secondary keywords throughout the Meta Description.
Use emoji’s to be friendly in the eyes of the user.
Remember that structure matters in on-page SEO. Make sure you use the right headings or “heading tags” to display a consistent hierarchy of information: H1, H2, H3, H4, etc.
These HTML tags help organize your content for readers and help search engines distinguish which part of your information is most relevant, based on search intent.
5. Short links
Short URLs are an on-page SEO best practice and make your website more popular because they are readable, easy to use, and easy to share.
Therefore, keep in mind the following points:
Use hyphens (not underscores).
Eliminate extra and unnecessary words.
Use only one or two keywords and make sure they are relevant to the content of your web page.
Insert the HTTPS element if possible, as Google now uses it as a positive ranking factor.
6. Image optimization
We are already in the last action of SEO on page to position your website! You should always pay attention to image optimization when doing on-page SEO. This includes the size and quality of the photos, but also the description of each image correctly.
The idea is to use variants of the keyword in the alt text of your images, this means that you don’t use the same terms over and over again. Why? It will simply negatively affect your on-page SEO and may even lead to Google “blacklisting” your content.
7. Value content
Content is essential for optimization on a web page and one of the basic on-page SEO actions. With valuable information, you give users a reason to visit your website.
Whether it’s reading a blog post or checking out a product page, people search for content. Optimizing your content can help search engines understand and rank your web page, which can lead people to find it more easily. This is why it is so important to make your content trustworthy and authoritative.
Common errors in SEO on page
Just as you should do good on-page SEO actions, you should also avoid the most common on-page SEO mistakes that can make your content disappear from search engines or even never appear to users.
If you want to know how Google penalizes a web page so as not to affect your SEO audit, then we will show you some “hacks” or bad practices that could result in a severe sanction.
1. Suspicious links
One of the actions penalized by Google is showing content that is different from what you initially present to users, which is called “cloaking”. This practice is used to trick users into visiting irrelevant or harmful web pages. If you are caught “cloaking”, you can receive a very strong penalty.
2. Duplicate content
As you probably already know, appropriating the intellectual content of another person, be it an article, a photo, a video, etc. and passing it off as yours is illegal. However, not only “copy & paste” is penalized in on-page SEO, but also duplicate sections on the same website. In that way? Sudden changes or updates to the web design are likely to cause these problems, so you should avoid them at all costs.
3. Keyword over optimization
It is believed that the more times a keyword appears on your web page, the more chances you have of achieving a good position in search results.
Well no! Let us tell you that inserting keywords more often than normal is called “keyword stuffing”. This could generate a penalty from Google and, therefore, affect your on-page SEO checklist.
How is SEO on page measured?
In short, SEO on page guarantees you high-quality content and web positioning in Google. To do, this requires continuous monitoring to find opportunities for improvement on your website.
Therefore, if you want to maintain a good ranking of your website, the following on-page SEO tools will help you optimize it:
1.Google Search Console
This Google app allows you to easily monitor and resolve server errors, website loading and security issues like hacking and malware . You can also use it to ensure that any maintenance or tweaking of your website goes smoothly.
Meanwhile, SEMRush helps you identify and track the keywords that your competitors or other websites rank for. This is very important within the pillars of SEO on page!
3. Screaming Frog
Do you want to know if you have broken links or 404 errors. This tool is your solution! Well, it allows you to analyze the titles of your web pages, find internal links with redirection problems and even discover duplicate content.
4. Google Analytics
An ideal analysis tool to measure the performance of sections of your website and content beyond the use of keywords and the basic elements of SEO on page.
Free on-page SEO resources
After having the best on-page SEO techniques at hand to optimize your website, how about expanding your SEO toolbox? To make your job easier, we have prepared a pack of free resources that will help you achieve your goal.
1. SEO Copywriting Review Guide
Do you want to implement SEO actions on page in your digital channels? Remember that publishing valuable content is essential to boost your brand or business on the Internet, especially when you are just making yourself known.
In order for you to execute a successful online strategy, we have this SEO copywriting review guide that will help you examine each guideline of your content marketing tactics. In this way, you can capture the attention of your target audience at the right time and go beyond traditional marketing.
2. Checklist format for SEO content
As we mentioned before, the SEO copywriting review is vital to achieve better results in Google’s organic positioning. To help you in this process, we have created a checklist format for SEO content that will be the perfect tool to not miss any important element of your on-page SEO writing.
In fact, its use is quite intuitive, you just have to put “check” to the items that you have considered in your text. If you are a writer and/or work based on an on-page SEO positioning strategy, without a doubt, this free resource will serve as a memory aid to add any detail when writing your content.
Remember that you can add elements to this checklist format according to your needs as a writer. So download it and start using it instantly!
3. Ebook of SEO tools to boost your website
Do you want to analyze different opportunities for improvement in order to achieve a good position in the search results? What you need is to have the best on-page SEO tools at hand!
And, precisely, in this free ebook you will find a series of tips that will allow you to analyze the behavior, activity and the most important metrics of your website so that you can position your brand in a better way.
Although in the previous section we will share some of them with you, in this eBook you will learn in depth how these and many other on-page SEO tools work. In this way, you will be able to make the right decisions so that your content is better and better and you can optimize your website to provide a unique experience to your visitors.
4. Freelance SEO Budget Template in Excel
Do you currently work as a freelance SEO, but do not know how to calculate the costs of your services? We’ve come to save you with this free Excel budget template!
We know that defining a price for your SEO services on page or SEO off page can be a difficult task. However, making a budget as a freelancer is an essential step when contacting potential clients. This is even more important when you haven’t previously freelanced and have no idea how much to charge.
For this reason, in this freelance SEO budget template in Excel we will share with you all the points to consider as part of the work, which, no matter how small, increase the time you dedicate to a certain project. Turn your passion into a profitable business with this free resource!
5. Link Building Guide
As we mentioned before, short links are one of the most effective Search Engine Optimization techniques to make your website easy to use and share. However, there are other links that allow you to contribute to the growth of your brand and be able to occupy better positions in search engines. These are external links.
Building external links, also called link building, is an on-page SEO positioning technique that helps you gain greater online visibility and become a source of referral. Basically, it consists of generating external links to your website to gain authority and increase your brand recognition in search engines.
If you are looking to learn the elementary pillars of this SEO technique, with this free guide on link building you can start implementing any tactic in your brand strategy effectively.
6. Free Link Template for Link Building
Along with the previous template, we have a free resource with a great list of more than 1000 websites , which you can use as backlinks for your Link Building strategy, and thus achieve a satisfactory SEO web positioning.
To make your search easier, this Excel template is divided by themes and types of links, so that you can find the ideal platform to promote your company’s social networks and/or internal links. Therefore, we recommend using Excel’s filter option so that you can choose the appropriate category, or you can explore all the options available to you.
Well, you can see how wide the world of SEO on page is and the importance of executing it correctly so as not to be penalized by Google. If you want to increase the chances of your website appearing in search results, optimizing for these factors on a regular basis can help you improve your rankings, traffic, and conversions.
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