The automation of marketing processes is now a reality, something without which neither the companies nor the market would know how to live. We refer, as you will suppose, to the proliferation of platforms and apps dedicated to big data , to the commercialization of software dedicated to the improvement of processes, to analyzing and converting into billions of data that are automatically collected through the social networks, contact forms, application download platforms … The automation of marketing processes is the present and the future of B2B and B2C and in this article we tell you the reasons.
The why of marketing process automation
The automation of marketing processes is a present reality in most large national and international companies, but have you ever wondered why?
There are many and varied reasons that explain why CEOs, CIOs and managers of large companies have welcomed with open arms the automation of processes related to B2B and, above all, with B2C. But the most powerful reason of all is, also, the simplest: its profitability.
The automation of marketing processes is extremely profitable for companies that decide to invest in it as it increases the effective productivity of all our staff and minimizes errors . We see it in more detail in the following two sections.
Process automation increases productivity
From a B2B point of view , process automation increases the performance and productivity of administrative and accounting personnel.
From the point of view of the B2C and thanks to the automation of processes, a single employee can efficiently deal with several different marketing accounts effectively and efficiently.
From both points of view – B2B and B2C – the implementation of marketing processes allows the company to implement various motivation policies , a motivation that, let’s not forget, directly affects the degree of satisfaction of our staff: it reduces their desire to abandoning our work team and looking for employment in the competition, increasing their sense of belonging to the group, etc.
We refer to policies such as teleworking, flexible working hours , etc., specific motivation actions that would not be possible without the automation of processes that have been introduced naturally in all companies and organizations around the world.
Process automation minimizes human errors
The amount of data involved today in any B2B or BTC process is huge and the current market, competitive and globalized, requires companies to interpret this data in an agile and, above all, fast . How can a human being process intelligently and without errors that continuous bombardment of digital data? Automating processes.
The automation of the processes of selection, analysis and exploitation of data about customers, consumption trends, economic variables, commercial interests, etc., minimizes the amount of logical human errors that are produced by the impressive amount of data handled today. any great organization especially in its departments of communication, digital marketing, public relations .
Gmail will get a new look and new features in the near future. The innovations will be tested in the next weeks.
Google is giving Gmail a new design. In the coming weeks, the web front end is at least for experimental testers fresher and tidier present and get some new features, as the US IT news site The Verge reports.
The official store of the operating system for mobile devices , Android, is one of the key points of the same, since it is the main source when it comes to downloading new applications, games, or movies , among other elements to use on a daily basis .
Although it can be said that the Play Store is easy to use, it hides some tricks that we should know in order to use it in the most appropriate way, so in these lines we will see some of the most recent functions integrated by Google and that will help us in these chores.
Test games and applications before downloading them
As I discussed a few days ago, the search giant just integrate the function called Instant Apps that allows us to test games and other apps from the own application store, all without having to install anything. This is a new feature that will be of great help to us to avoid downloading new tools that we later forget or erase .
Although for the time being the number of titles that we can use through this Instant Apps mode is limited, everything indicates that with the passage of time, the amount will increase. Say that at this time and being part of Instant Game play in the Play Store, we can find games like Clash Royale or Words With Friends 2 , among other titles.
Test beta versions
In the case that we want to know the new functions of the applications that interest us before anyone else and at the same time help developers to try these, we can choose to use beta versions in the Play Store. This is an excellent way to keep abreast of the latest news and to stay one step ahead of the updates, although you have to keep in mind that sometimes the betas are somewhat unstable.
There are several ways to access this type of apps in its Beta version, although one of the simplest is accessing the section called ” Beta Access ” of the Android Play Store itself , where we find categories such as new arrivals, unpublished applications , or the games in development.
Clear history of downloaded applications
In the case that we have downloaded a large amount of tools , something quite common, it is likely that we have hundreds of entries in our download history . This is something that can make it difficult to locate an app that we want to download again, so it is advisable to maintain a certain order in this section by means of a quick cleanup .
To do this, simply click on the menu in the upper left corner of the store and select the ” Settings ” option . Once here we move to locate ” Clear local search history .” Likewise, to remove individual applications from our history, we can do it from the same menu , in the ” My applications and games ” section.