The email marketing is one of the most powerful available to us today to reach consumers in a more direct way and offer our products or services tools. However, planning this type of strategy is not easy and there are many mistakes we can make that can end up ruining our campaign, making the conversion rate is not what we expected.
Keep in mind that users receive many emails daily in their inbox and if we do not want our message to end up in the trash bin without even opening it, we must be creative and know how to call their attention to obtain a good return on investment. . Therefore, today we bring you some of the most frequent mistakes that are often made in email marketing strategies so you can avoid them.
DO NOT SEND ADVERTISING ABOUT PRODUCTS THAT YOU HAVE ALREADY PURCHASED
One of the most common mistakes in email marketing strategies is to make a generic campaign with a product and send it to all customers who have already bought us. Check your database well and do not send emails to users with products they have already purchased, especially if it is an offer with a considerable discount.
DO NOT SEND OFFERS THAT ARE NOT SHOWN ON THE WEB
Do not promise things that do not exist, since this bothers users a lot. If you enter the web in search of the offer that you have shown them and then do not find it or the conditions are different from what they seemed to be, you will only damage your corporate image and the campaign will fall on deaf ears.
DO NOT SEND PROMOTIONS THAT ARE NOT ACTIVE
Many times companies program emails to be sent before the date it ends. The problem is that if we do it too soon to create expansion, we must do it very carefully and with a lot of left hand. And there is nothing more frustrating for consumers than clicking on an offer and that the page gives an error because it has not yet been created or that the offer is no longer active because stocks have run out. With this, not only will it not be useful, but you will also be able to burn the users and may not open up your emails in the future.
BE CONFUSED OR LITTLE TRANSPARENT
Many times information is omitted or it seems that what is advertised is something else to make the offer look more attractive, but playing catch-up and confusion will only cause consumers to perceive your brand in a negative way. Simplify things and be transparent in the information you give so as not to mislead consumers and end up disappointed when they come across reality.
SEND ONLY INTERESTING CONTENT
It does not make any sense to send emails that do not fit with the tastes, preferences or circumstances of the person who receives them. For example, sending makeup offers to men is much less effective than sending them to women. Also, you will be bothering him with advertising that he does not want to see. Segment the audience well and create personalized messages with content that may really interest you so that your conversion rate is higher.
Surely you have often seen the acronyms SEO and SEM in the world of online marketing. But … Are you clear about what each one refers to and above all how to combine them to obtain the best efficiency for your business? We explain everything to you.
MEANING OF SEO AND SEM
The first two letters SE are acronyms for Search Engine or search engine. Yes, we are referring to Google as it monopolizes the online search business in a monopolistic way, hoarding 92% of the total searches in Spain.
The third letter, for SE O means Optimization , and for SE M means Marketing .
SEO OR OPTIMIZATION FOR GOOGLE
These are the techniques that we can perform on our page to be as favorable as possible for the search engine. Google orders the results according to internal algorithms that are secret, as well as changing and very complex, since they include innumerable variables. Speaking clearly, what we will do doing SEO is to give Google what it asks for, or what it likes, to get it to put our page as high as possible in the list of results.
The investment in SEO does not reap its fruits immediately, but must be carried out over time, its effects being more visible after 6 months. However, it is a more long-term investment, since once achieved, it remains fairly stable over time .
How to do SEO remains a mystery to most mortals. Although in SoloMarketing we have given you many clues, look for more articles in our SEO category .
SEM OR MARKETING ON GOOGLE
With SEM we basically refer to paying to leave in the highest area of the list of results. As you may have noticed, Google’s top results are often ads, this being the core of Google’s business and why it generates 90% of its revenue as a company.
Going out first the first day in Google has a cost and you have to be willing or willing to take it if you want traffic from minute one. In addition, these payments are PPC or Pay Per Click, so you will have to continue paying each click during the time you want to extend your campaign.
There is a lot of history behind the SEM. Creating a Google Adwords campaign is not trivial and there are many things to keep in mind to optimize our budget and achieve the highest conversion with the least investment. Rivers of ink have been written on the subject and if you are interested or interested I advise you to look for a good book . If you need results right now the best thing is to get an agency experienced in adwords management .
THE PERFECT COMBINATION
And we arrived at what was promised, how do I combine both techniques? Maybe you’ve already realized that while the results of SEO take time to arrive, once they are built they are more stable even if they stop investing in them. On the other hand, the SEM shows its effects from the first moment, but requires a constant investment.
The recommendation for the perfect combination is usually that, in an initial phase of marketing strategy for our page, we invest in SEM most of the budget, without forgetting to invest in SEO the rest.
When over time , and thanks to SEO, we start to have organic traffic and that traffic goes up, we can go spending less and less budget to SEM while we maintain our visits or increase them thanks to SEO.
THERE IS MUCH MORE
As you may have suspected, behind these acronyms there is much more than meets the eye. If you’re going to do guerrilla marketing, we encourage you to read from a couple of books or take a couple of courses and start experimenting for yourself or doing SEO and SEM.
If on the other hand you are in a hurry and you need a professional option, there are many agencies that are dedicated to professional SEO and that can advise and advise to get the best results from the first day.
Although there are SEO professionals (I know some) who make a strong distinction between Social Media and SEO, I believe that the best tactic to achieve a good web positioning is to unite both.
It is a matter of following a more or less simple process, in which the first thing to do is analyze the key words to see exactly what is, first, our target, and then, which is the user in which we will focus. Next, the web should be optimized in favor of those keywords and to improve the user experience and the conversion rate, that is, the rate of visitors who, after being with us, become customers. And, of course, we can not forget, in addition to SEO, doing SMO, that is, the optimization of our social channels, since this way we will integrate resources that will help us viralize digital contents.
We already have the website optimized for SEO, to convert, and to viralize in social networks.
It is no longer a secret that having a good online presence today, a strong and well-built community and having a consistent activity in social networks, impacts search rankings. It influences SEO.
For example, the Link Building , a fundamental technique for SEO positioning and which is still necessary today, has evolved and no longer seeks only to obtain links from other websites, but also takes into account (or should take into account) the links from social networks. One of the most optimal ways to get viral in Social Media are undoubtedly the infographics, which although their massive use are no longer so widespread in blogs and other online media, they still have a great dissemination in social environments.
Synthesizing, it is absolutely necessary to do Social Media to do SEO , and for this:
- Web optimized for SEO, for the user and for content viralization (SMO).
- Presence and continuous activity in social networks (the most appropriate according to the sector).
- Natural Link Building that takes into account social links (get great viralization).
Little by little social networks will be much more important in terms of web positioning, since having a broad and active community, we will have a natural indicator and difficult to distort.
Protecting our mobile phone is one of the things that most concern us when we have a new mobile phone. That does not break neither on the outside nor on the inside. Protect it from malware or viruses but also from scratches, from falls, from blows. There are many ways to protect your device inside and out. Protect your phone and your data. Today we tell you some of them.
So that you are not afraid of losing your data, we tell you five things you must do to protect your phone. Tips to prevent you from taking unnecessary risks or having to change it sooner than you would like.
USE SCREEN PROTECTOR
You carry your mobile everywhere and they are not always safe places. You put it in your pocket with the keys, in your purse, in your backpack, in the gym … It’s everywhere or you even take it to brush your teeth and it’s possible that it falls down, scratches it. The screen is one of the parts that suffer the most so it is advisable that you protect it well by using a screen protector for your mobile phone. There are screen protectors for virtually any phone , tempered glass protectors that can cost you up to a single euro and you’ll make sure you’re safe.
USE A CASE
Although the screen may be the one that suffers the most, not the only part. If your mobile phone falls, it is possible that the corners of the mobile phone are damaged or even that the back part, which in many cases is made of glass, is broken. If your phone is old you will not mind if this happens but if you just bought it or you want it to last until you choose a new one, it is important that you protect it with a case. There are covers for all phones and all the themes so it will not be difficult to find one that you like.
HIRE AN INSURANCE
If you do not trust yourself or your children if you bought them a mobile phone, it is better to make sure. If you think that screen protectors or cases will not be enough for the hard life of your mobile phone, hire a full coverage insurance that saves you this worry. In addition, not only will it come well to protect it in case it breaks, but also if liquid is spilled on it or in case of theft and theft. You can make several types of insurance in Phone Hous e and protect your phone as much as you want.
INSTALL AN ANTIVIRUS
Although we always look for ways to teach you how to fight malware, it is not always easy to do it when we install applications or receive messages or hoaxes on WhatsApp. If you want to avoid this concern and the continuous question of “will I have a virus?” The fastest and simplest thing is to install an antivirus on your phone and end up with these problems as soon as possible. There are antivirus of all kinds in the stores of applicationsand many of them you will be able to obtain them for free.
PROTECT YOUR DATA
Even if you have an antivirus, protect your data. We spend the day taking photos and videos with our mobile phone and we are worried about losing them if we lose our mobile phone, if it is broken or if it is stolen. To avoid this you can make a backup of all your data and save them in the cloud or on your computer. There are many services that allow you to store your photos as Dropbox, Amazon Drive or Google Drive, for example.
Although Android Oreo is not yet on most devices, Google is already working on Android 9.0 P and some news is already known. Android 8.0 Oreo is just 1% of Android devices on the market, but the pace does not stop and Mountain View are already with the test versions of Android 9.0.
There is still a long way for Android 9.0 P to reach the phones, be it official and even have a nomenclature beyond its lyrics. However, we already know some features that will come with the operating system. Some, very interesting.
IT WILL HAVE SUPPORT FOR MULTIPLE SCREEN
The folding phones are coming and there are already some phones with dual screen as the ZTE Axon M , so Google has been launched to support these phones. Everything seems to indicate that Android 9.0 P will have support for multiple screens and folding screens.
SUPPORT FOR NOTCH
This is the fashion features in recent months is the notch that has popularized iPhone and we already see in some phones. As we know, Google wants to support this top notch for Android terminals. The software will have implementations related to the famous notch.
ADVANCED VOLUME CONTROL
So far, if we move the volume of the phone the call is changed unless we are watching multimedia content. Now, the volume will have more advanced control and can be changed from the phone buttons in a simpler and more complete. Something very useful that was asked for a long time.
BETTER NIGHT MODE
Android P will have a true dark mode and will make it easier for developers to implement the mode for the applications they create. It is one of the most repeated complaints by users who want to save battery, for example.
IT WILL BLOCK MICROPHONE AND CAMERA
As we had weeks ago, Android P will allow access to applications in the background to the microphone and the phone’s camera . That way they can not spy on you without you noticing. When they are inactive they can not read our conversations, listen to us or take pictures without our permission.
WARNING IF YOU ARE RECORDED
If you are recording, Android P will warn you. Android P will include an alert that will inform all the people in the conversation that the call is being recorded at that time.
The iris scanner is already in many phones such as the Samsung Galaxy S9, for example. Android P will include native support for this type of scanner and thus improve the security of Android phones.
Finally we can edit screen captures as is already done, for example, in iOS 11. We will not have to use third-party applications to do so.
BLUETOOTH KEYBOARD AND MOUSE
We already told you a few days ago that with Android P you can use your keyboard and a mouse via Bluetooth and it will be very useful to manage the phone better.
The social networks that we use every day know practically all of us. They have information of all kinds: photographs, videos, locations … Sometimes we want to end our adventure in a social network, change user or create a different account. But you do not want to lose everything you had in the social network. You can save it with just one click.
You can make a backup of WhatsApp on your mobile or save all the data on the network in just a couple of clicks so that your conversations are not lost. You can also archive all your tweets easily on Twitter. Now, in addition, you can save all your Instagram data.
Instagram will allow you to save all your data from the social network for whatever reason. Either because you want to have them for security, because you think about closing your account or because you want to share them. A new option in the settings will allow you to access, press a button and all your information is sent by email in zip format so you can do what you want with it. The file will be in the email and you can download it wherever you want.
In the archive will appear, as it seems , all the photographs that you have uploaded to the social network and also what you put in your biography, for example. Although for now we do not know if our archive of stories will also be downloaded.
Be that as it may, the stories you can download one by one or just the ones that interest you. To do it, simply go to your profile and click on a small icon on the top right in the form of a clock. In it you can see all your old stories. To download some just press on it, click on the three points that appear in the lower right and click on “save photo”. It seems a somewhat laborious work but it will only take you a few minutes if you want to stay with those Instagram images that once came up and now you have lost.
The function to download all your Instagram data is already in the beta of the iOS application although it is not active yet. It will be a matter of time that you can download your chats in a similar way as in WhatsApp or Twitter.
A few days ago we told you that WhatsApp is working to include the stickers, which will arrive very soon. The stickers that we already use in Facebook Messenger are coming to WhatsApp and we already know that they will be exclusive or some other details. Today, in addition, we know new packages.
Telegram already uses this type of stickers, also LINE or Facebook Messenger. WhatsApp comes a little late to the stickers but the company continues to strive in this new feature of which we already know its appearance and that continues to include new packs to make it as complete as possible.
We know that there will be stickers that match Facebook Messenger but there will be other exclusive ones. We also know that companies can launch stickers in specific promotion campaigns, for example. And although they are not available, today we can see many of the stickers that will arrive very soon.
They are not yet available in WhatsApp for iOS or WhatsApp for Android, not even in the beta version of the application. They are, but deactivated. We do not know when they will arrive but, as WA Beta Info shows, more and more stickers are added to the collection and we have already been able to take a look to know how they are.
Three new packs have been added to the collection: Cuppy, Salty and Bibimbap Friends. The first is a collection of coffee cups with different expressions. The second are designs and faces of different types and the third one seems, at first glance, that it is about pots and kitchen utensils doing things and also with different expressions. These three packs are added to those we had already seen with Unchi and Rollie among others.
At the moment we do not know when these new stickers will arrive but it seems that they are very close and we will have to wait very little to be able to use them day after day as we use the emojis in our conversations.
Linkbuilding: short explanation
Link building summarizes the methods that web site owners, SEOs, and other web creatives use to link other sites to a destination site.
Link building (also link building) describes various methods that are used to create links from other websites. This makes link building an off-page optimization in the SEO area. The basic principle is to get other websites to create a so-called backlink, a reference to their own page, in different ways. Some of the strategies for link building are rewarded by the search engines, others are rated negative and punished. The goal of link building is to generate as many links as possible, which are rated by users and search engines as high-quality and helpful in order to strengthen their own page in the search engine ranking and to better network. The quality of a link depends on various factors.
Backlinks are sometimes referred to as HTML from one site to another. For a long time, linking was a signal to a search engine for a recommendation made by the linker of the linked page. Therefore, it was beneficial for websites to get as many backlinks and thus as many recommendations.
The algorithms of search engines are largely unknown. Nevertheless, it can now be assumed that a high number of backlinks is no longer decisive for a good ranking. Rather, the quality of the references now decides whether a website is well placed in the search results. Thus, backlinks from respected, high-quality and popular sites are more valuable than links from less-known or poorly rated sites. In addition, experts are increasingly discussing whether Google may reduce the importance of backlinks as a ranking factor more or less completely. Google itself states that webmasters should not value link building and instead produce good content that promotes natural backlinks.
What is Linkjuice?
Search engines assign each website a certain value and quality. To do this, they set various factors that tell how trustworthy, high-quality, popular, etc. is a page. What Google once said in PageRank is probably an even more complex process with several factors that determine the value of a page.
The value of a page can be partially “transferred” to other websites via links. This means that websites link through a recommendation that more or less counts depending on the quality of the page. The power with which this value is transmitted is often metaphorically referred to as link juice. A page can therefore pass on part of its link juices to another page via backlink: the higher the quality of the page, the more linkjuice it transmits and the more linkjuice receives the linked page. In addition, how much Linkjuice is transferred depends on the link structure of the linking page: the more links a page contains, the less linkjuice is usually transmitted per link.
In order to prevent a search engine from considering a link and its linkjuice for the ranking, website operators can use “no-follow-links”. A rel = “nofollow” placed in the HTML tells the search engine that this link should not be evaluated, so it should not transfer a linkjuice. Website operators can thus prevent the linkjuice of their site from being lost.
What is a link profile?
The link profile of a webpage indicates how many backlinks a page has, what kind they are, where they came from, which anchor texts are used and where the backlinks were placed on the page. All these are crucial factors that determine how high quality a link is.
A good link profile is a healthy mix of the different possibilities of each factor. Search engines conclude that the links originated naturally and were not built by link purchase, link exchange or other tricks. They interpret a natural link building positively, because usually only “natural links” correspond to a real recommendation and thus are valuable for the user.
Many SEOs try again and again to determine the perfect composition of a backlink profile. They try to give exact information about what percentage of the backlinks originate from and which properties they should possess. How exactly a good link profile looks, however, depends on many factors and presumably for each website individually.
While it was important for a long time to get the highest possible number of backlinks, in the meantime, link building is more class than mass. Although websites are best served by high-quality pages that are as relevant as possible to their own website, each page’s profile should contain a healthy mix of different types of links. Of course, most of the backlinks come from sites that are average or less significant. Inferior or negative pages, which manipulate search results using various SEO measures, should avoid webmasters and remove their links. Otherwise, Google may also penalize your own website.
For example, a good link profile includes links from (blog) articles and their comments, from press releases , forums, or social networks. Also directories, bookmarks and web catalogs can occur in a certain amount in the portfolio.
What types of links exist?
The source is just as crucial about the value of a link as the art. Search engines rate a backlink that comes from a graphic or an image, unlike links that appear in a text. It also counts whether the picture is provided with title and meta information.
In addition, the nofollow property affects the effectiveness of a backlink. This HTML tag tells Google not to consider the link so marked for ranking. Nevertheless, nofollow links are not worthless for the linked pages: they guide the user to the website, thus ensuring traffic and conversions. Therefore, a certain amount of nofollow links in the link profile of any website is natural and useful.
Where can links be placed?
In addition to the quality – the so-called trust – of the linking party, it is also crucial at which point of a website the link was set. Links in the header or footer have a value other than links in the main content of the page. Links in pictures are judged differently than text links. It is also important how many links are placed around your own – for example, whether a page offers only a mere list of backlinks. Search engines also check which topics deal with the content in the immediate vicinity of the link and whether these, as well as the entire page, are thematically related to the linked page.
The multiple linking of a page usually plays no role for the search engine. If two or more (different) link texts point to the same URL, usually only the first backlink is considered. An exact breakdown of this has been identified by SEO expert Malte Landwehr in an experiment.
Another important factor – apart from the source, the type, the characteristics and the location of the backlink on the left-hand side – also influences the link text’s quality. So that search engines can interpret the reference correctly, the correct choice of words is crucial. While in the past it used to link exactly the word that should serve as a keyword for a page , search engines are now more likely to rate link texts than positives that accurately describe to the user what to expect when they click. These can be “soft” links that consist of a whole linked sentence or subset.
How Textbroker works can be seen in our video tutorial.
But individual words like “here” are often used as well
To read the article, click here .
Only in the internal linking of a page is a “hard” link with the exact, goal-oriented keyword still desirable and useful.
Strategies for Linkbuilding
There are a variety of strategies for linking, some are welcomed by search engines, others are less popular and are punished if discovered. Google regulates in particular in its webmaster guidelines, what is allowed in the search engine optimization for link building, and what is prohibited. There are countless examples of what webmasters, SEOs and online marketers are doing to build links. The following is a short, general overview:
One of the simplest and fastest forms of link building is the self-placement of backlinks, such as in forums, directories, social bookmarks, catalogs or comments. Because this is a method that anyone can easily do themselves, the effectiveness is very limited. Placing a link in the wrong place – for example in poorly ranked directories – can even have a negative impact on your own ranking.
In addition, this strategy has a high probability that the placed links will be tagged with a nofollow tag. After all, anyone can sign up, usually without the help of a webmaster. For example, many bloggers try to avoid spam in their blog comments through nofollow links.
Commercializing backlinks is a strategy that Google’s search engines punish. When buying links, clients pay money to agencies or individual webmasters and receive backlinks on their pages, in specially created page networks or on other websites.
Since purchased links are not “honest” recommendations of a website, these links are not helpful to the user in the understanding of Google. Google opposes link buying and link buying networks and penalizes sites that buy backlinks – sometimes by removing entire sites from its index.
In the link exchange, two parties agree to place each other a backlink. They can simply link two pages to each other (reciprocal), but also use, for example, four pages and place a link, without a direct connection of the pages is recognizable.
Link exchange is a sensitive topic, as even this strategy is only partially accepted by search engines. For example, in the Guidelines for Webmasters , Google describes exactly what is prohibited in terms of link building. Here is an excerpt:
- Excessive link exchange (“Link to my website and I link to your”) or affiliate sites for the sole purpose of linking to each other
- Article marketing on a grand scale or posting campaigns as a guest with anchor text links that contain many keywords
Good Content / Content Marketing:
The best and safest way to get new backlinks is to get a “real” website recommendation. And that’s best done with quality content. Good and helpful content is naturally linked by other users and rewarded by the search engine.
In the meantime, a new discipline of online marketing has evolved around (linking with) good content : content marketing . Here, high-quality and / or viral content is produced specifically for the target group and accordingly distributed on the Internet . Content Marketing thus falls under the category pull marketing.
How exactly good content looks depends on the publishing side as well as its target audience, goals and strategies. Search engines try to get webmasters more and more to offer the best possible and high quality content.
Outsourcing of link building
Over time, agencies, networks and companies specializing in link building have formed. Many SEO agencies also offer links to other services. Whether link purchase, link exchange or the use of good content – on which strategy an agency sets or which strategies of link building can be implemented with an agency, depends on the respective provider. However, caution should always be exercised here: just last year, Google took action against some link networks and punished their customers.
To what extent a company or a webmaster should rely on an agency or work together with a linkbuilding agency is difficult to say. But Google is always pushing in the direction that a website should not do any targeted link building .
Linkbuilding, or link building, is still an important discipline today to improve the ranking of its website. Because links are still a ranking factor, even if Google and Co. try to become more independent of this method. When linking, the link sources are just as crucial as the link text, its type or placement on the website.
For website owners it becomes more and more essential to do natural link building to avoid a punishment. Google, the largest search engine company, continues to oppose link-buying networks, punishes link exchange and increasingly invalidates (unnatural) links. With the help of various strategies, however, important links can still be placed in 2015. Which methods are used is the responsibility of every webmaster and decides how successfully and sustainably links are built.
This spring, Android 8 will be distributed on some Samsung phones. Included are Galaxy Note 8, Galaxy S7 (Edge) and the Galaxy A series from 2017.Samsung phones: Galaxy Note 8, Galaxy S7 and Galaxy A5. The update for Android 8 will be distributed in the coming months.
Owners of various Samsung phones may be pleased to receive an update to Android 8.0 Oreo this spring. Indications for this are provided by a page in Turkey named ” Güncel Miyiz ” which deals specifically with Android updates. The release plan for the smartphones applies only to Turkey, but still leaves hope that Samsung will soon play the update in other European countries.
According to Güncel Miyiz, the launch is the Galaxy Note 8. There, the update is expected to be played on 30 March. This is followed by Galaxy S7 and Galaxy S7 Edge on April 13th. Last but not least there will be the update for Galaxy A3 (2017) and Galaxy A5 (2017). The date is given for the 25th of May. The update is also available for the Galaxy A7, also from 25 May, but this smartphone Samsung has not brought in Germany on the market.
Android 8 on Galaxy S8 now also in the telecom version
For Galaxy S8 and Galaxy S8 + , Samsung has already begun to roll out the update. The two new Galaxy S9 models, which will be available in early March, are already coming straight out of the box with Android 8.0.
Telekom has also released Android 8 for the Galaxy S8 and Galaxy S8 +. This is reported by Netzwelt . In general, users who have a smartphone with carrier branding will always get firmware updates a little later. The Telekom points out that it could take about two weeks until the update arrives at the customer.
BlackBerry takes to court against Facebook, it is about seven patents, which are violated by both Facebook, as well as the daughters WhatsApp and Instagram.
Yes, those were still times when BlackBerry has built smartphones . I own my own smartphones and not the devices that are now being produced under license by TCL in China. The Canadians want to shrink healthy and are according to their own information also on the road to recovery.
The $ 815 million of Qualcomm , which could be brought back to court, also contributed to this. In addition, there is also a patent-clinch with Nokia and after these courses in court for BlackBerry seem to be quite lucrative, it is now caught on Facebook. The blue giant faces the accusation that both the social network as well as Instagram and WhatsApp – both also in the Facebook-owned – violate several messenger patents BlackBerrys.
The courts have now to clarify, according to the statement of BlackBerry extrajudicial discussions with Facebook for a long time, but were also completely unsuccessful. Specifically, it deals with encryption technologies in the messenger, the combination of mobile gaming and mobile messaging, app icons that show the number of unread messages, and other message-related patents, all of which read in the 117-page complaint itself can.
Facebook itself is also combative and accuses BlackBerry in turn, that the topic “innovation” for a long time ticked off and now only through judicial dispute coal wants to cash. It can read off the ailing state of the Canadian company well, Facebook continues.
Whoever is right, the judges will have to decide. Law must logically be right, and if Facebook has enriched itself at the expense of BlackBerry, that will hopefully be assessed as well. On the other hand, one wants to warn BlackBerry against blaming Facebook and others for their own failure. The company has maneuvered its own way into the misery by simply keeping your eyes closed for too long in the face of the latest smartphone developments.