SEO

SEO Hosting | Best Web Hosting For SEO Requirements

What is SEO hosting?

Best SEO Web Hosting combines the use of high-performance web page hosting servers along with techniques that favor positioning in google search results.

For Google, the performance of a web page is essential to occupy the first positions in the search engine. For this reason, the SEO on Page discipline works on the optimization of technical aspects to favor the indexing of search engine crawlers and a better user experience.

More and more people decide to transform their business into digital, due to the advantages over doing it the traditional way. Online businesses can operate from anywhere, facilitating opening hours and product stock.

However, there are many important things you need to learn to get your business off the ground. One of them is the creation of your own website, and the need to obtain web hosting, in order to position yourself on the internet.

Web hosting can be obtained through a company that has its own servers, where the websites are hosted. In other words, a web hosting service is one of the necessities for your business to be visible on the Internet.

Without a doubt, there are many ways you can have a website, how to create a free blog in WordPress. However, in most cases, these types of services are limited and having one of those pages does not mean that you completely own them, since it is actually being hosted by another website.

Since there are many web hosting service providers available in the market today, selection of the best web hosting for SEO is very important to partner with a reliable one. When you can get a web hosting account from a reliable provider, you will be able to avoid lost sales caused by downtime and make your page more responsive to the user.

Actually, there are hosting service providers, which do not have reliable servers. They encounter a lot of downtime, and because of that, your business would lose sales opportunities.

The control panel in an SEO hosting 

One of the features that you should take into account is the control panel (cPanel, or control panel). This tool allows you to carry out different maintenance and optimization operations on your website.

Valuable SEO data is obtained through the control panel, such as the real traffic that your web page receives, and how it has been routed through the internet. It will indicate if a person has been linked to your site from another web portal, from a search engine or simply through their browser. In addition to that, it will also indicate which search engines were used, as well as the keywords those people used to find your site.

An SEO hosting must offer the latest web technologies on its web servers: 

A server is nothing more than a computer connected 24 hours a day, 365 days a year to the network. Therefore, it is crucial for good SEO hosting to use powerful hardware. At least 1 GB of RAM per hosting account, a good Intel Xeon processor and fast SSD or NVMe hard drives.

On the other hand, connection speed is also important. It must be fiber optic of at least 100 Megas.

Apache: While many servers still use Apache technology, it must be coupled with PHP-FPM Performance for better performance.

NGINX: The new generation of web servers that is replacing Apache for better load times per request and respond more efficiently to multiple simultaneous requests. It certainly offers better results than Apache.

Varnish – Varnish provides CMS like wordpress with caching for faster web page preloading. This improves loading times for the user. It is necessary to additionally use a cache plugin such as W3 Total Cache. This technology improves SEO, Core Web Vitals and the overall user experience of the site by increasing performance and minimizing server processing and traffic load.

PHP – Php is the programming language in which many web platforms like WordPress are written. It is highly recommended in an Smart SEO Hosting to have the latest stable version.

Lite Speed: It is a web server that has been in the hosting world for some time (since 2003) but has recently gained prominence for platforms such as wordpress for having excellent performance. On the other hand, it has no problems with. Htaccess that we found on apache servers. Another advantage is that it includes its own caching system called Lite Speed ​​Cache.

Disk quota, neither 500GB nor 500MB: The use of faster SSD and MVMe disks has made storage space more expensive. For this reason, be wary of those offers that offer a lot of space at a reduced price. Some companies use pseudo SSD drives, where the operating system is installed on an SSD but your website data is on an HDD.

A WordPress page occupies an average of 1GB of storage, including an online store with product images. Those accounts that do not reach the giga can limit backups or migrations to other servers because they do not provide workspace.

On the other hand, the user should not neglect optimizing the storage of their web resources. Compressing CSS, JavaScript and HTML codes and reducing images to the exact size in which they are going to be presented.

Additionally, quality SEO hosting must offer the following tools:

Security

Every day, servers receive hundreds of attacks from different parts of the planet with the aim of hijacking web pages. It is the responsibility of the seo hosting to protect the user from these attacks by having a firewall that filters requests and ports.

At eyet services, security is a fundamental aspect of our servers, which is why we add a security ring to the Linux kernel, and periodically we scan all the contents of the server with antimalware and antivirus in search of any vulnerability that could put your website at risk. .

On the other hand, the user’s responsibility to install official and trusted WordPress plugins and themes is very important. Much free content on the web is infected by Trojans that will take control of your page for malicious purposes.

Backup

A good SEO hosting must have automated copies of backups. And store them on a separate server for security. It is very important to review the type of copies, they can be complete (exact images of everything on the website) or differential (they only store the changes made each day). In our case we work with complete copies because they are exact photos of the web. On the other hand, they are usually heavier, so most commercial hosting usually use differentials.

SSL certificates

This point is taken for granted, today it is essential for SEO to have SSL encryption. The responsibility of the SEO hosting will be to ensure the automatic renewal of the certificates to prevent the website from being exposed with http. This will generate errors in the client’s browser causing loss of traffic and sales.

SFTP access

Although it is in disuse by the file managers offered by hosting portals, it can be interesting to synchronize content between servers and third-party applications. Of course, it must be secured by SSL.

Databases

The database par excellence for wordpress pages is My SQL. A seo hosting should offer the creation, modification and deletion of databases with tools such as phpMyAdmin.

Domains

An SEO hosting should offer to host multiple domains on one account. When choosing a good domain for SEO, the local extension must be taken into account. If our target audience is in Spain, we recommend the use of .ES over .COM, .NET, etc. In no case use free domains type .TK for a commercial page in production. These domains have been used in many cases for bad purposes, and you can suffer positioning and trust penalties for your clients.

E-mail accounts

For a good branding image, it is recommended to use email addresses with the domain of your website. Using free portals like Gmail or outlook may seem less professional. A good seo hosting should offer unlimited email accounts, as well as certificates of authenticity for accounts such as DKIM and SPF

Domain name server

The SEO hosting will offer a tool for managing DNS records, and modifying name zones. In the case of eyet services we use a double layer of security and speed by configuring cloud flare’s DNS servers for all our clients.

Script Installers

A good SEO hosting should offer Script installers for applications like wordpress with one form and one click reporting. Additionally, it must offer the vision of all the installed versions and their removal.

Support

Sooner or later it will be necessary to have support. A good SEO hosting will not only respond quickly to user tickets, but will also be in charge of facilitating the technical solution.

At EyeT Services we offer 24-hour support and we will solve any hosting incident.

Private Servers For SEO Hosting

You probably know that there are numerous web hosting accounts, and if you want to decide to choose one, you should consider purchasing dedicated or shared web hosting. For this, you need an investigation of the advantages of each one and your needs.

Typically, large professional websites, which have high traffic, sensitive content, and secure e-commerce applications, look for a dedicated web host. Here are the benefits of dedicated hosting:

Protection and security: When it comes to shared hosting servers, information is not as secure as on a dedicated server. Dedicated servers typically provide their own firewall. If there is any sensitive information on your server and you want extra security, a dedicated server should be your top priority.

Fast and manageable: In case you have your own dedicated server for your website, you will be able to use all the resources of this server. Therefore, the response time is not impacted by the workload of other clients and the limitations of your account.

A shared hosting provider can limit the use of your site, and when the traffic exceeds this limit, your website will slow down. Likewise, your website’s response time is impacted when there is too much traffic on these shared servers due to bandwidth being shared between users.

Software installation and flexibility: When using a dedicated hosting server, you can install the operating system and software of your choice, as you have full control of the server. Therefore, you can gain more control and flexibility for your business.

IP hosting: In Dedicated IP Hosting, a special IP address is allocated or assigned to hosting.

Quality service: At EyeT Services, we provide Web hosting with SEO tools, a better SEO Hosting service to your clients than shared hosting providers, since we do not have an endless list of clients and that is why we focus on each request we receive. This management allows you to leave all technical issues in our hands.

How to Choose the Right Keywords

When we have our website, whether in the form of a blog, online store or web page, it is very important to position ourselves in the top positions of search engines in the sector of activity to which we dedicate ourselves. But how do we do it? For search engines to interpret our content well, we must guide them and we do this through keywords or Keywords.

What is a keyword?

Keywords are the words or phrases with which we identify our services or products and to detect them, we must obtain them from the content of our website and must define exactly our product, not in a generic way. They can be composed by more than one word, and sometimes they give rise to complete sentences. They are fundamental for our SEO positioning.

How to Choose the Keywords Correctly (example)

Most of the time the keywords are composed of several words, which we know as the Long tails that will help us to refine our niche and make us find more customers we want to reach on our website. A good way to find the long tail to the position is through the bar Mozbar

Let’s imagine that we sell designer shirts. A priori we can occur the following keywords: shirts, shirts, shirts on the internet, … These are all very generic keywords, since people may be looking for classic shirts, and then when they enter our website they will see which are all design, very striking, … then these keywords must be removed from our list and specify more, you can help from tools such as Google Trends, to find out if that keyword has a good search trend or not.

For example; sale of designer shirts, visitors who come to our website from this keyword are looking for exactly what we sell and if they become potential customers. The rest comes by chance and is not effective.

Advantages of a good keyword

• Attracts qualified traffic
• Improve conversion rates
• Improves bounce rates
• Improved positioning in the market niche

Once we know how to correctly choose the keywords and we have our list, we must optimize them over time, that is, we will have to periodically analyze the traffic they report, and the sales they generate, … so we will improve and adapt to the changes in the search processes of the users, which are in continuous change.

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Search Engine Optimization: Position Yourself in Google

Search Engine Optimization: Position Yourself in Google

How to “make life easy for Google”? The answer is SEO (search engine optimization)! If you want to obtain greater visibility in the largest search engine on the Internet, then you will need to master the main SEO techniques on page to launch yourself like a fish in water and reach the first organic search results.

It is likely that you have some doubts regarding SEO on page, don’t worry! In this note, we will share a basic guide to SEO on page to raise your ranking in Google by following a series of actions that will make your website the favorite of the SERPs.

In addition, we will share a pack of free resources that will help you to give your website the visibility it needs. So, leave behind the most common errors of SEO on page and position yourself in the hearts of users!

What is a SEO?

Well, SEO on page, also known as “on site SEO”, is a series of good web optimization practices with the aim of obtaining greater visibility in the main search engines , especially Google and, thus, climb positions in a way organic. Search Engine Optimization Techniques are ways to promote and bring forward your website in Google Search engine.

Therefore, when a person performs a search on the major search engines, they demand results instantly. Even a delay of a second or two can cause dissatisfaction, so the engines work hard to provide answers as quickly as possible. This is where SEO on page takes centre stage!

Ranking factors and web positioning
Who hasn’t turned to San Google to find a new restaurant or advice on how to dress? We are sure you have done it more than once. And nothing better than getting answers on the first page of the results, right?

According to HubSpot,  75% of people never make it past the first page of a Google search.  Beyond this data, everyone who has a website or blog wants users to click on their content, not only to appear in the first options but also to offer valuable information. For this, it will be vital to implement Search Engine Optimization strategies on page to get ahead of competitors.

What you may not know is that the Google algorithm ranks your website according to three main factors: SEO on page, SEO off page and technical SEO.

Let’s briefly see what these last two elements consist of:

Off-page SEO is dedicated to the external part, that is, everything that happens outside of your website, such as indexing and crawling through backlinks or external links that aim to raise your Page Rank score.

Technical SEO refers to all the SEO elements not included in the practices inside and outside your website, such as structured data, speed on the web and mobile version and, in addition, the sitemap.

Why SEO (Search Engine Optimization) is Important?
Now you know what on-page SEO is and how search engines work, it’s time to learn why on-page SEO is important.

Basically, on-page SEO is a must because it helps search engines understand your website and its content, as well as identify the value you provide to visitors. For example, if your web page is about cats and you don’t mention the different breeds, Google knows that there are probably more relevant results.

On-page SEO techniques 2022

Perhaps most people think that only keywords matter in on-page SEO. This is relatively false. Although the location of the keywords is still vital to position your web page, this is only part of SEO on page.

Also, remember that publishing content on your website is not enough; You must optimize them to raise your position in the Google ranking and be a magnet for new visitors.

Every part of on page SEO is completely up to you; therefore, it is essential that you do it correctly. Next, we’ll share the essential ingredients for your website to start growing by leaps and bounds (and not just on Google).

1. Keywords
As we mentioned before, the use of keywords is one of the main factors to take into account when doing SEO on page. Although it is not the only one, it is the most important ingredient, since it will be the one who directs the other items.

Therefore, each section of your website must include a keyword frequency. Even pages that aren’t normally optimized, like the “Contact Us” page, can help you gain recognition online. Thus, this on-page SEO technique must be present throughout the body of the text of your web page, so that Google can read it and classify it properly.

Nothing more satisfying than knowing how to do keyword research to decipher the search intent of users and compile keywords for each page of your website. In this way, you will understand exactly what users are researching regarding terms related to your products and services.

Not only that, as part of the on-page SEO actions you should also consider the density of keywords on your pages so as not to fill them with spam and run the risk of receiving a penalty from Google.

In fact, an ideal keyword density is around 1-2%. This means that the target keyword should appear between one and two times per 100 words since Google focuses its attention on the terms that appear at the beginning of your web page. Without a doubt, it is an old school on-page SEO technique that still makes a difference.

2. Meta Title
After you have found your target keyword, the next step is to include it in the Meta Title, which will make it easier for search engine crawlers to understand what your web page or content is about.

If you want to obtain a good level of SEO on page, we recommend that the Meta Title of your web page does not exceed more than 60 characters to avoid Google cutting it in the search results and can show your specific keyword at the beginning. Of course, as long as you include your main keyword as soon as possible, much better.

Another important tip is to make use of some capitalized words to grab the user’s attention instantly.

3. Meta Description
The Meta description has more potential than you imagine. As its name mentions, these are short descriptions that are located below the Meta Title of your website in the SERPs. This is very important in Search Engine Optimization, as it encourages the user to click on your content over others.

If you don’t have a Meta Description, Google will display some of your web page content in search results. This could include other elements that may not be as attractive, so we recommend writing a unique description and making your on-page SEO the most optimal.

Therefore, you must take into account the following specifications:

Keep it under 150 characters.

Include your keyword at the beginning and make use of other secondary keywords throughout the Meta Description.

Use emoji’s to be friendly in the eyes of the user.

4. Headings
Remember that structure matters in on-page SEO. Make sure you use the right headings or “heading tags” to display a consistent hierarchy of information: H1, H2, H3, H4, etc.

These HTML tags help organize your content for readers and help search engines distinguish which part of your information is most relevant, based on search intent.

5. Short links
Short URLs are an on-page SEO best practice and make your website more popular because they are readable, easy to use, and easy to share.

Therefore, keep in mind the following points:

Use hyphens (not underscores).

Eliminate extra and unnecessary words.

Use only one or two keywords and make sure they are relevant to the content of your web page.

Insert the HTTPS element if possible, as Google now uses it as a positive ranking factor.

6. Image optimization
We are already in the last action of SEO on page to position your website! You should always pay attention to image optimization when doing on-page SEO. This includes the size and quality of the photos, but also the description of each image correctly.

The idea is to use variants of the keyword in the alt text of your images, this means that you don’t use the same terms over and over again. Why? It will simply negatively affect your on-page SEO and may even lead to Google “blacklisting” your content.

 

7. Value content
Content is essential for optimization on a web page and one of the basic on-page SEO actions. With valuable information, you give users a reason to visit your website.

Whether it’s reading a blog post or checking out a product page, people search for content. Optimizing your content can help search engines understand and rank your web page, which can lead people to find it more easily. This is why it is so important to make your content trustworthy and authoritative.

Common errors in SEO on page
Just as you should do good on-page SEO actions, you should also avoid the most common on-page SEO mistakes that can make your content disappear from search engines or even never appear to users.

If you want to know how Google penalizes a web page so as not to affect your SEO audit, then we will show you some “hacks” or bad practices that could result in a severe sanction.

1. Suspicious links
One of the actions penalized by Google is showing content that is different from what you initially present to users, which is called “cloaking”. This practice is used to trick users into visiting irrelevant or harmful web pages. If you are caught “cloaking”, you can receive a very strong penalty.

2. Duplicate content
As you probably already know, appropriating the intellectual content of another person, be it an article, a photo, a video, etc. and passing it off as yours is illegal. However, not only “copy & paste” is penalized in on-page SEO, but also duplicate sections on the same website. In that way? Sudden changes or updates to the web design are likely to cause these problems, so you should avoid them at all costs.

3. Keyword over optimization
It is believed that the more times a keyword appears on your web page, the more chances you have of achieving a good position in search results.

Well no! Let us tell you that inserting keywords more often than normal is called “keyword stuffing”. This could generate a penalty from Google and, therefore, affect your on-page SEO checklist.

How is SEO on page measured?
In short, SEO on page guarantees you high-quality content and web positioning in Google. To do, this requires continuous monitoring to find opportunities for improvement on your website.

Therefore, if you want to maintain a good ranking of your website, the following on-page SEO tools will help you optimize it:

1.Google Search Console
This Google app allows you to easily monitor and resolve server errors, website loading and security issues like hacking and malware . You can also use it to ensure that any maintenance or tweaking of your website goes smoothly.

2. SEMRush
Meanwhile, SEMRush helps you identify and track the keywords that your competitors or other websites rank for. This is very important within the pillars of SEO on page!

3. Screaming Frog
Do you want to know if you have broken links or 404 errors. This tool is your solution! Well, it allows you to analyze the titles of your web pages, find internal links with redirection problems and even discover duplicate content.

4. Google Analytics
An ideal analysis tool to measure the performance of sections of your website and content beyond the use of keywords and the basic elements of SEO on page.

Free on-page SEO resources
After having the best on-page SEO techniques at hand to optimize your website, how about expanding your SEO toolbox? To make your job easier, we have prepared a pack of free resources that will help you achieve your goal.

1. SEO Copywriting Review Guide
Do you want to implement SEO actions on page in your digital channels? Remember that publishing valuable content is essential to boost your brand or business on the Internet, especially when you are just making yourself known.

In order for you to execute a successful online strategy, we have this SEO copywriting review guide that will help you examine each guideline of your content marketing tactics. In this way, you can capture the attention of your target audience at the right time and go beyond traditional marketing.

2. Checklist format for SEO content
As we mentioned before, the SEO copywriting review is vital to achieve better results in Google’s organic positioning. To help you in this process, we have created a checklist format for SEO content that will be the perfect tool to not miss any important element of your on-page SEO writing.

In fact, its use is quite intuitive, you just have to put “check” to the items that you have considered in your text. If you are a writer and/or work based on an on-page SEO positioning strategy, without a doubt, this free resource will serve as a memory aid to add any detail when writing your content.

Remember that you can add elements to this checklist format according to your needs as a writer. So download it and start using it instantly!

3. Ebook of SEO tools to boost your website
Do you want to analyze different opportunities for improvement in order to achieve a good position in the search results? What you need is to have the best on-page SEO tools at hand!

And, precisely, in this free ebook you will find a series of tips that will allow you to analyze the behavior, activity and the most important metrics of your website so that you can position your brand in a better way.

Although in the previous section we will share some of them with you, in this eBook you will learn in depth how these and many other on-page SEO tools work. In this way, you will be able to make the right decisions so that your content is better and better and you can optimize your website to provide a unique experience to your visitors.

4. Freelance SEO Budget Template in Excel
Do you currently work as a freelance SEO, but do not know how to calculate the costs of your services? We’ve come to save you with this free Excel budget template!

We know that defining a price for your SEO services on page or SEO off page can be a difficult task. However, making a budget as a freelancer is an essential step when contacting potential clients. This is even more important when you haven’t previously freelanced and have no idea how much to charge.

For this reason, in this freelance SEO budget template in Excel we will share with you all the points to consider as part of the work, which, no matter how small, increase the time you dedicate to a certain project. Turn your passion into a profitable business with this free resource!

5. Link Building Guide
As we mentioned before, short links are one of the most effective Search Engine Optimization techniques to make your website easy to use and share. However, there are other links that allow you to contribute to the growth of your brand and be able to occupy better positions in search engines. These are external links.

Building external links, also called link building, is an on-page SEO positioning technique that helps you gain greater online visibility and become a source of referral. Basically, it consists of generating external links to your website to gain authority and increase your brand recognition in search engines.

If you are looking to learn the elementary pillars of this SEO technique, with this free guide on link building you can start implementing any tactic in your brand strategy effectively.

6. Free Link Template for Link Building
Along with the previous template, we have a free resource with a great list of more than 1000 websites , which you can use as backlinks for your Link Building strategy, and thus achieve a satisfactory SEO web positioning.

To make your search easier, this Excel template is divided by themes and types of links, so that you can find the ideal platform to promote your company’s social networks and/or internal links. Therefore, we recommend using Excel’s filter option so that you can choose the appropriate category, or you can explore all the options available to you.

Well, you can see how wide the world of SEO on page is and the importance of executing it correctly so as not to be penalized by Google. If you want to increase the chances of your website appearing in search results, optimizing for these factors on a regular basis can help you improve your rankings, traffic, and conversions.

SEO Marketing