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HOW TO BACK UP ALL YOUR PHONE FILES

Google launched a few months ago its own file manager, Files Go. An application that allows us to save space on our phone and get rid of everything that is not relevant or everything that bothers on the mobile and does not contribute anything. It allows us to organize and clean the entire phone. Now, Google has updated the manager and allows us to back up in Google Drive.

One of our biggest concerns when we have a phone in our hands is the amount of information in it that we fear losing. Photographs, videos, contacts and even important messages that we want to keep … The most advisable thing is to make backups always and now Google makes it easier than ever with Files Go.

Google has updated Files Go with new improvements. Among others, the possibility of making a backup of any file in Google Drive from the menu of the application. A small change very useful for day to day.

To make a backup you will have to select the file you want to save or the files. Once selected click on the “Create backup in Google Drive” option in the drop-down menu that will appear on the screen. Simply select this option and click on “accept” to start the process in Google Drive. You will therefore need to have Google Drive installed on your mobile phone and, of course, have an account associated with this service.

The copy will be automatically saved in Google Drive and once the files have been uploaded you just have to go to the application and organize everything as you want. Change the names of the folders, add new folders, move files … So you will have everything safe and available in the cloud even if your mobile phone is stolen, it is broken, you lose it or even if you want to change the phone and you want it to be easier to move it to a new one.

In addition to the backup of your files, some time ago we told you how to make a backup of your WhatsApp conversations so that they are also saved in Google Drive and are always safe.

HOW TO TURN OFF POP-UP NOTIFICATIONS ON YOUR MOBILE

Either because you want to disconnect or because you are going to lend your phone to someone, maybe you want to deactivate the emergent notifications. Almost all applications send us notifications of all kinds and with the latest versions of Android it is easier to choose what appears and what does not. But if you want to disable the emergent notifications, we tell you how to do it.

The current notifications are better than we had a while ago and even allow us to respond without opening the app, directly from the notification. But if you do not like them and you want to deactivate them, you can do it.

As we say, you can deactivate the notifications of each application from Settings> Applications. Each of them has a “Notifications” section that you can activate or deactivate. If you do not want the stores to bother you on a Saturday morning or Glovo or Just Eat alerts, this is a good option.

But if you want to see notifications but not the box on the top of the phone that bothers when you see something or that appears when you borrowed the phone, you can also uninstall from your mobile phone. Although, yes, you will need to have a computer at hand.

As they tell from Andro4All, install the ADB drivers from Google on your computer. When you already have a folder called platform tolos installed in the ‘Program Files’ hard drive folder, you can start configuring notifications.

As explained by the aforementioned medium, just go to the mentioned folder (Platform Tools), right click and open a command window in which you must write: ADB Devices. A pop-up window that you have to accept appears, type the command ” adb Shell settings set global heads_up_notifications_enabled 0 ” and your mobile phone would be ready.

Once followed step by step this process will have disabled the notification banners. It is expensive and it is not worth it to do it for just a little while, but if you want to have it forever. Once you want to get back to having pop-up notifications, you just have to follow the same process but change the final ‘0’ to a ‘1’ and they will be activated again.

If you want to turn them off only from WhatsApp it ‘s much easier because you’ll just have to go to the app’s settings. You can choose to have pop-up notifications appear when the screen is on, always, when the screen is off or never. A very useful feature if this is the application you want to control and do not care so much about the others installed on your mobile.

TYPES OF USEFUL EMAILS TO GENERATE PURCHASE REPETITIONS

Among the most important challenges that a company can face, is to generate a purchase, however, once this point is over, you know how to get them to buy again and again or know the importance and benefits that can bring this?

This is the generation of retention, a section that seems not to be so important for many companies, as highlighted by the information of InvespCRO, 44 percent of companies focus more on the acquisition while only 18 focuses on the retention But as you probably know, the acquisition is more expensive, up to 5 times so it is worth analyzing the situation and acquire the right approach.

If your company has already decided to give more weight to the retention, then you should know that, according to Marketing Charts, email is considered the most effective tactic for retention, and that is why we present these types of emails to drive the repetitions of Buying from consumers:

Reminders:  Are those emails that are sent after a consumer made a purchase and the brand is still present in his mind. The idea with these is to be careful when sending them because rushing them sending them right after the purchase was made will not bring a good result. It is important to consider the frequency with which the product is used to calculate an adequate time to send more effective purchase reminders.

Offers:  These are emails that are especially effective with consumers who are engaged in hunting opportunities such as discounts or promotions, or in other words, waiting to make a new purchase until they find what they might consider a good deal.

Evaluation: This type of emails may be adequate to “kill 2 birds of 1 shot” because they allow to provide a useful feedback for the company once the consumer made a purchase and allow to promote other items within the same body of the mail, however, there is a slight risk that its effectiveness will be zero if the consumer’s feedback is negative.

Cross-selling:  Finally, we have the cross-selling, emails that are intended to generate a purchase of complementary elements for the main product. These include recommendations that can be useful for the consumer and to improve their effectiveness can be supplemented with items such as discounts.

WHATSAPP WILL INTEGRATE NEW FEATURE FOR GROUP CHAT

WhatsApp is one of the most important communication tools today. The immediacy of information delivery, the ability to interact in different formats as well as the accessibility of the service are fundamental elements of its success.

A recent report issued by the company indicates that during the fourth quarter of 2017, WhatsApp registered 1.5 billion active users per month, which generated more than 60 billion messages through the application.

With this in mind, Facebook, the company that owns the platform, has developed various efforts to capitalize on the popularity of the app, opening this space as another option for brands to connect with their target audiences.

In this sense, WhatsApp maintains a rhythm of constant updates where a large part of these efforts aim to optimize the platform for commercial uses.

Such is the case of the new possible function that the messaging application will have, which has to do with adding a line of text to define the purpose of a WhatsApp group.

This is what the specialized site WABetaInfo refers to, whose information indicates that the users or the group administrator will be able to define a description for the groups, which will be visible to the current and future participants of the group, and will be published if the group has been shared.

When a user leaves the group the description will hide for that person. In this sense it is important to mention that it is expected that at the beginning all the participants can edit this description; it will be the task of the group administrator to restrict this function.

For brands this is a new opportunity as a point of contact and communication with users. Creativity will be put to the test in order to capitalize on this space with the solutions for companies made available by the platform.

WhatsApp is still thinking about how to become a platform that is functional for marketing and commerce, now it is in the field of brands to know how to capitalize on the space without being invaded by the consumer.

iOS vs. Android: What beats the heart of app developers?

iOS and Android are the most commonly used operating systems for mobile devices and are fighting for the favor of end users. For laymen, the development of an app for Android may seem similar to development for iOS. The reality of developers, however, looks very different.

Each operating system has its own pitfalls, but also has advantages. Software developers Mike Gerasymenko and Dean Cook both work at Messenger Wire to address the challenges and opportunities in app development for Android and iOS operating systems.

1. What are the main differences in iOS and Android development?

Mike: There is a big difference in the development environments used. On Apple devices, we use IDEX code to create applications. Furthermore, one needs an Apple Developer account for developing and publishing iOS apps . Only developers who are registered there have the option of running apps on the device. Unlike the Google Play Store, the app store has stricter rules, including manual review for each version of the app. This complicates the iOS release process, as every developer must also consider the time taken to validate Apple’s app.

Dean: The operating systems are also different. The Android platform is more open, attracting more students, hackers and hardcore programmers. This is also influenced by the price of the hardware, since the Android phones are cheaper. In addition, the release process of the Android App activation in the Play Store is a little faster, but a one-time registration fee of $ 25 has to be paid. Furthermore, the Play Store provides better control over tiered rollouts. For example, it is possible to create a beta program.

2. What is more time consuming: iOS development or Android development?

3. What are the challenges of iOS development and Android development?

Dean: For Android, the main challenges are that there are so many different devices that have different characteristics or specifications. The test effort, for example, to meet every hardware and screen size, thus becomes immensely high. Another point is that the community often wants to have quick fixes for a problem, which can lead to poor programming practices, for example, or there is not much focus on correct execution.

Mike: The challenges arise from the features of the device. In both iOS and Android development, when we develop the complicated solutions, we usually have to consider the limitations of the device, such as storage capacity, CPU performance, network throughput, and screen size. In addition, there are some operating system limitations, such as user permissions, background and foreground application status, different font sizes, and the ability to start the application in the split screen.

4. Does it make sense to build an iOS app first or an Android app first, or should you develop apps for both platforms at the same time?

Mike: This depends mainly on the destination country in which the app should appear. Android has a market share of over 80 percent, but is mainly found on older and cheaper devices. According to a recent study dominate in Northern Europe, North America and Australia, the devices from Apple. For a startup, it makes sense to start with a platform to prove its feasibility while keeping the price low. The development on multiple platforms increases the workload. For Wire, it’s important that Messenger support multiple platforms so that people can communicate, no matter what device they use. We call it Sync Engine: the app is synced on all platforms so that the user sees all content on all devices identically, can retrieve and edit. The Android and iOS teams work closely together for this. Other apps, like Ummo, were designed for iOS only.

5. Which programming languages ​​do you have to master in iOS development and Android development?

Mike: The current standard for iOS is Swift , a programming language developed by Apple. Before Swift, iOS apps were developed with Objective-C. We are in the process of moving away from Objective-C. But since our codebase is very large, it is difficult to rewrite these lines of code in Swift. So we create the new features of the app in Swift and keep the old ones in Objective-C. Fortunately, Apple has made sure that both programming languages ​​work together smoothly.

Dean: Developing Android apps requires knowledge of the Java programming language. But also knowledge in C ++ is an advantage. Other Java Virtual Machine languages ​​are Scala or, more recently, Kotlin. Compared to Java, Kotlin has a clearer and simpler syntax and is already being used productively in frequently used apps, such as Pinterest.

6. What are the disadvantages in iOS development and Android development?

Mike: Generally speaking, mobile devices pose more of a migration challenge (updating one version to another without making the locally stored data inconsistent). Especially at Wire, where the history of a user is not stored in the cloud, but on the device. In addition, development time on mobile devices is significantly longer than web solutions, as there are longer feedback loops and less trial and error.

Another disadvantage is that testing on mobile platforms is generally difficult. All applications rely heavily on the SDK platform, which means that it is difficult to predict how their application will behave “in real”. Most solutions are expensive or very time consuming.

7. Is app developer an attractive profession?

Dean and Mike: App development is already a future trend for both men and women, which will continue. The use of mobile applications and tablets have long replaced traditional laptops and computers. Google Play alone currently offers 3.3 million apps, followed by around 2.2 million apps in the Apple App Store. Native apps provide tremendous opportunities for businesses to attract new audiences.

The profession of app developer therefore has great future potential and more and more companies are desperately looking for professionals in this field. So if you are interested in the job of the app developer, you should be particularly interested in user behavior and stay tuned for technical progress.

A big plus: Of course it also feels really good when friends and family start to use your co-developed product and give valuable feedback.

5 Errors to avoid in your email marketing strategies

The email marketing is one of the most powerful available to us today to reach consumers in a more direct way and offer our products or services tools. However, planning this type of strategy is not easy and there are many mistakes we can make that can end up ruining our campaign, making the conversion rate is not what we expected.

Keep in mind that users receive many emails daily in their inbox and if we do not want our message to end up in the trash bin without even opening it, we must be creative and know how to call their attention to obtain a good return on investment. . Therefore, today we bring you some of the most frequent mistakes that are often made in email marketing strategies so you can avoid them.

DO NOT SEND ADVERTISING ABOUT PRODUCTS THAT YOU HAVE ALREADY PURCHASED

One of the most common mistakes in email marketing strategies is to make a generic campaign with a product and send it to all customers who have already bought us. Check your database well and do not send emails to users with products they have already purchased, especially if it is an offer with a considerable discount.

DO NOT SEND OFFERS THAT ARE NOT SHOWN ON THE WEB

Do not promise things that do not exist, since this bothers users a lot. If you enter the web in search of the offer that you have shown them and then do not find it or the conditions are different from what they seemed to be, you will only damage your corporate image and the campaign will fall on deaf ears.

DO NOT SEND PROMOTIONS THAT ARE NOT ACTIVE

Many times companies program emails to be sent before the date it ends. The problem is that if we do it too soon to create expansion, we must do it very carefully and with a lot of left hand. And there is nothing more frustrating for consumers than clicking on an offer and that the page gives an error because it has not yet been created or that the offer is no longer active because stocks have run out. With this, not only will it not be useful, but you will also be able to burn the users and may not open up your emails in the future.

BE CONFUSED OR LITTLE TRANSPARENT

Many times information is omitted or it seems that what is advertised is something else to make the offer look more attractive, but playing catch-up and confusion will only cause consumers to perceive your brand in a negative way. Simplify things and be transparent in the information you give so as not to mislead consumers and end up disappointed when they come across reality.

SEND ONLY INTERESTING CONTENT

It does not make any sense to send emails that do not fit with the tastes, preferences or circumstances of the person who receives them. For example, sending makeup offers to men is much less effective than sending them to women. Also, you will be bothering him with advertising that he does not want to see. Segment the audience well and create personalized messages with content that may really interest you so that your conversion rate is higher.

The perfect combination of SEO and SEM

Surely you have often seen the acronyms SEO and SEM in the world of online marketing. But … Are you clear about what each one refers to and above all how to combine them to obtain the best efficiency for your business? We explain everything to you.

MEANING OF SEO AND SEM

The first two letters SE are acronyms for Search Engine or search engine. Yes, we are referring to Google as it monopolizes the online search business in a monopolistic way, hoarding 92% of the total searches in Spain.

The third letter, for SE O means Optimization , and for SE M means Marketing .

SEO OR OPTIMIZATION FOR GOOGLE

These are the techniques that we can perform on our page to be as favorable as possible for the search engine. Google orders the results according to internal algorithms that are secret, as well as changing and very complex, since they include innumerable variables. Speaking clearly, what we will do doing SEO is to give Google what it asks for, or what it likes, to get it to put our page as high as possible in the list of results.

The investment in SEO does not reap its fruits immediately, but must be carried out over time, its effects being more visible after 6 months. However, it is a more long-term investment, since once achieved, it remains fairly stable over time .

How to do SEO remains a mystery to most mortals. Although in SoloMarketing we have given you many clues, look for more articles in our SEO category .

SEM OR MARKETING ON GOOGLE

With SEM we basically refer to paying to leave in the highest area of the list of results. As you may have noticed, Google’s top results are often ads, this being the core of Google’s business and why it generates 90% of its revenue as a company.

Going out first the first day in Google has a cost and you have to be willing or willing to take it if you want traffic from minute one. In addition, these payments are PPC or Pay Per Click, so you will have to continue paying each click during the time you want to extend your campaign.

There is a lot of history behind the SEM. Creating a Google Adwords campaign is not trivial and there are many things to keep in mind to optimize our budget and achieve the highest conversion with the least investment. Rivers of ink have been written on the subject and if you are interested or interested I advise you to look for a good book . If you need results right now the best thing is to get an agency experienced in adwords management .

THE PERFECT COMBINATION

And we arrived at what was promised, how do I combine both techniques? Maybe you’ve already realized that while the results of SEO take time to arrive, once they are built they are more stable even if they stop investing in them. On the other hand, the SEM shows its effects from the first moment, but requires a constant investment.

The recommendation for the perfect combination is usually that, in an initial phase of marketing strategy for our page, we invest in SEM most of the budget, without forgetting to invest in SEO the rest.

When over time , and thanks to SEO, we start to have organic traffic and that traffic goes up, we can go spending less and less budget to SEM while we maintain our visits or increase them thanks to SEO.

THERE IS MUCH MORE

As you may have suspected, behind these acronyms there is much more than meets the eye. If you’re going to do guerrilla marketing, we encourage you to read from a couple of books or take a couple of courses and start experimenting for yourself or doing SEO and SEM.

If on the other hand you are in a hurry and you need a professional option, there are many agencies that are dedicated to professional SEO and that can advise and advise to get the best results from the first day.

Make Social Media to do SEO

Although there are SEO professionals (I know some) who make a strong distinction between Social Media and SEO, I believe that the best tactic to achieve a good web positioning is to unite both.

It is a matter of following a more or less simple process, in which the first thing to do is analyze the key words to see exactly what is, first, our target, and then, which is the user in which we will focus. Next, the web should be optimized in favor of those keywords and to improve the user experience and the conversion rate, that is, the rate of visitors who, after being with us, become customers. And, of course, we can not forget, in addition to SEO, doing SMO, that is, the optimization of our social channels, since this way we will integrate resources that will help us viralize digital contents.

We already have the website optimized for SEO, to convert, and to viralize in social networks.

It is no longer a secret that having a good online presence today, a strong and well-built community and having a consistent activity in social networks, impacts search rankings. It influences SEO.

For example, the  Link Building , a fundamental technique for SEO positioning and which is still necessary today, has evolved and no longer seeks only to obtain links from other websites, but also takes into account (or should take into account) the links from social networks. One of the most optimal ways to get viral in Social Media are undoubtedly the infographics, which although their massive use are no longer so widespread in blogs and other online media, they still have a great dissemination in social environments.

Synthesizing, it is absolutely necessary to  do Social Media to do SEO , and for this:

1. Web optimized for SEO, for the user and for content viralization (SMO).
2. Presence and continuous activity in social networks (the most appropriate according to the sector).
3. Natural Link Building that takes into account social links (get great viralization).

Little by little social networks will be much more important in terms of web positioning, since having a broad and active community, we will have a natural indicator and difficult to distort.

FIVE STEPS TO HAVE A MORE SECURE MOBILE PHONE

Protecting our mobile phone is one of the things that most concern us when we have a new mobile phone. That does not break neither on the outside nor on the inside. Protect it from malware or viruses but also from scratches, from falls, from blows. There are many ways to protect your device inside and out. Protect your phone and your data. Today we tell you some of them.

So that you are not afraid of losing your data, we tell you five things you must do to protect your phone. Tips to prevent you from taking unnecessary risks or having to change it sooner than you would like.

1. USE SCREEN PROTECTOR

You carry your mobile everywhere and they are not always safe places. You put it in your pocket with the keys, in your purse, in your backpack, in the gym … It’s everywhere or you even take it to brush your teeth and it’s possible that it falls down, scratches it. The screen is one of the parts that suffer the most so it is advisable that you protect it well by using a screen protector for your mobile phone. There are screen protectors for virtually any phone , tempered glass protectors that can cost you up to a single euro and you’ll make sure you’re safe.

2. USE A CASE

Although the screen may be the one that suffers the most, not the only part. If your mobile phone falls, it is possible that the corners of the mobile phone are damaged or even that the back part, which in many cases is made of glass, is broken. If your phone is old you will not mind if this happens but if you just bought it or you want it to last until you choose a new one, it is important that you protect it with a case. There are covers for all phones and all the themes so it will not be difficult to find one that you like.

3. HIRE AN INSURANCE

If you do not trust yourself or your children if you bought them a mobile phone, it is better to make sure. If you think that screen protectors or cases will not be enough for the hard life of your mobile phone, hire a full coverage insurance that saves you this worry. In addition, not only will it come well to protect it in case it breaks, but also if liquid is spilled on it or in case of theft and theft. You can make several types of insurance in Phone Hous e and protect your phone as much as you want.

4. INSTALL AN ANTIVIRUS

Although we always look for ways to teach you how to fight malware, it is not always easy to do it when we install applications or receive messages or hoaxes on WhatsApp. If you want to avoid this concern and the continuous question of “will I have a virus?” The fastest and simplest thing is to install an antivirus on your phone and end up with these problems as soon as possible. There are antivirus of all kinds in the stores of applicationsand many of them you will be able to obtain them for free.

Download Kaspersky for Android

Download Avast for Android

5. PROTECT YOUR DATA

Even if you have an antivirus, protect your data. We spend the day taking photos and videos with our mobile phone and we are worried about losing them if we lose our mobile phone, if it is broken or if it is stolen. To avoid this you can make a backup of all your data and save them in the cloud or on your computer. There are many services that allow you to store your photos as Dropbox, Amazon Drive or Google Drive, for example.

ANDROID 9.0 Q: WHAT DO WE KNOW SO FAR?

Although Android Oreo is not yet on most devices, Google is already working on Android 9.0 P and some news is already known. Android 8.0 Oreo is just 1% of Android devices on the market, but the pace does not stop and Mountain View are already with the test versions of Android 9.0.

There is still a long way for Android 9.0 P to reach the phones, be it official and even have a nomenclature beyond its lyrics. However, we already know some features that will come with the operating system. Some, very interesting.

IT WILL HAVE SUPPORT FOR MULTIPLE SCREEN

The folding phones are coming and there are already some phones with dual screen as the ZTE Axon M  , so Google has been launched to support these phones. Everything seems to indicate that Android 9.0 P will have support for multiple screens and folding screens.

SUPPORT FOR NOTCH

This is the fashion features in recent months is the notch that has popularized iPhone and we already see in some phones. As we know, Google wants to support this top notch for Android terminals. The software will have implementations related to the famous notch.

ADVANCED VOLUME CONTROL

So far, if we move the volume of the phone the call is changed unless we are watching multimedia content. Now, the volume will have more advanced control and can be changed from the phone buttons in a simpler and more complete. Something very useful that was asked for a long time.

BETTER NIGHT MODE

Android P will have a true dark mode and will make it easier for developers to implement the mode for the applications they create. It is one of the most repeated complaints by users who want to save battery, for example.

IT WILL BLOCK MICROPHONE AND CAMERA

As we had weeks ago, Android P will allow access to applications in the background to the microphone and the phone’s camera . That way they can not spy on you without you noticing. When they are inactive they can not read our conversations, listen to us or take pictures without our permission.

WARNING IF YOU ARE RECORDED

If you are recording, Android P will warn you. Android P will include an alert that will inform all the people in the conversation that the call is being recorded at that time.

IRIS SCANNER

The iris scanner is already in many phones such as the Samsung Galaxy S9, for example. Android P will include native support for this type of scanner and thus improve the security of Android phones.

EDIT SCREENSHOTS

Finally we can edit screen captures as is already done, for example, in iOS 11. We will not have to use third-party applications to do so.

BLUETOOTH KEYBOARD AND MOUSE

We already told you a few days ago that with Android P you can use your keyboard and a mouse via Bluetooth and it will be very useful to manage the phone better.