To take screenshots with iPad, iPad Pro or iPhone. Incidentally, the procedure is very easy!
To take a screenshot of a content on the iPad screen, you do not need another digital camera. Nor do you have to put the smartphone on the next copier or scanner to take a screenshot.
Create screenshot with iPad
Create screenshot with iPhone
The iPhone works the same way. The on / off button can be found on the iPhone from the model generation 6 at the top right edge of the case, previously (up to and including iPhone 5S and iPhone SE), the switch was mounted above. The Home button, however, is the only button on the front of the iPhone. It’s best to first press the on / off button and then hit the Home button, because a little bit longer pressure on this will activate Siri – so you run the risk of being connected to the voice assistant if it’s not fast enough also press the on / off switch.
Take a screenshot with the Apple Watch
Even until watch OS 3.2, the screenshots on the Apple Watch often get inadvertently, you only had to press the digital crown and the side key next to it at the same time. Since the latest version, there is a backup. Say, who wants to take screenshots on the Apple Watch, must activate the function for the first time. The controller can be found in the watch app on the iPhone in the “General” section. The screenshots taken land as usual in the folder “Screenshots” on the iPhone.
Incidentally, screenshots of the iPhone, iPad, iPod and Apple Watch have something in common that sets them apart a great deal from those on the Mac : the principle “completely or not at all” applies – only the entire screen can be scanned and no excerpts from it. Similarly, the format of the images can not be selected, iOS always saves them as PNG.
Transfer screenshots from iPhone, iPad to Mac
Screenshot on the iPhone via app
Gmail will get a new look and new features in the near future. The innovations will be tested in the next weeks.
Google is giving Gmail a new design. In the coming weeks, the web front end is at least for experimental testers fresher and tidier present and get some new features, as the US IT news site The Verge reports.
The official store of the operating system for mobile devices , Android, is one of the key points of the same, since it is the main source when it comes to downloading new applications, games, or movies , among other elements to use on a daily basis .
Although it can be said that the Play Store is easy to use, it hides some tricks that we should know in order to use it in the most appropriate way, so in these lines we will see some of the most recent functions integrated by Google and that will help us in these chores.
Test games and applications before downloading them
As I discussed a few days ago, the search giant just integrate the function called Instant Apps that allows us to test games and other apps from the own application store, all without having to install anything. This is a new feature that will be of great help to us to avoid downloading new tools that we later forget or erase .
Although for the time being the number of titles that we can use through this Instant Apps mode is limited, everything indicates that with the passage of time, the amount will increase. Say that at this time and being part of Instant Game play in the Play Store, we can find games like Clash Royale or Words With Friends 2 , among other titles.
Test beta versions
In the case that we want to know the new functions of the applications that interest us before anyone else and at the same time help developers to try these, we can choose to use beta versions in the Play Store. This is an excellent way to keep abreast of the latest news and to stay one step ahead of the updates, although you have to keep in mind that sometimes the betas are somewhat unstable.
There are several ways to access this type of apps in its Beta version, although one of the simplest is accessing the section called ” Beta Access ” of the Android Play Store itself , where we find categories such as new arrivals, unpublished applications , or the games in development.
Clear history of downloaded applications
In the case that we have downloaded a large amount of tools , something quite common, it is likely that we have hundreds of entries in our download history . This is something that can make it difficult to locate an app that we want to download again, so it is advisable to maintain a certain order in this section by means of a quick cleanup .
To do this, simply click on the menu in the upper left corner of the store and select the ” Settings ” option . Once here we move to locate ” Clear local search history .” Likewise, to remove individual applications from our history, we can do it from the same menu , in the ” My applications and games ” section.
Link, hyperlink, reference – what do these terms mean?
What exactly is the difference between links, hyperlinks, references, internal and external links? How many internal links should you include per SEO site from a SEO perspective? When will there be too many internal links? And what is Linkjuice anyway? Answers to questions that often reach us as an SEO agency.
An important factor for Google are recommendations from other websites. These recommendations are hyperlinks or references to other Internet content (“links”) and are often identified as underlined words within a text or in the footnote of a website. A classic example of a link is this one: http://localhost/wp_eyet/
There is a lot of confusion about this topic among many users, including professionals. As an SEO agency, we get almost daily questions like:
- What are internal links?
- What are internal and external links?
- How many internal links per page?
- How important are internal links?
- What is Linkjuice?
What are internal links?
Internal links link content to your website. For example, one blog article refers to another. Also the menu of your site consists (mostly) of internal links. They are important for search engine ranking, but not nearly as important as external links.
What are internal and external links?
Internal links are links within your web content. The navigation of a website, for example, usually consists of 100% internal links. External links are links that go from your website to others or vice versa; they are also understood as recommendations.
How many internal links per page?
As a rule of thumb, do not use more than 200 internal links per site. With the limit Google wants to prevent manipulation. The number is not set in stone, it also depends on how strong the external links are.
How important are internal links?
Internal links can positively influence the ranking of a page. The more, the better the page will tend to the keywords used – but only if the external links are strong. On its own, internal links hardly work.
What is Link juice?
Linkjuice describes the positive effect that an internal or external link can have on the landing page ranking. For example, the landing page receives linkjuice to the keywords in the link itself through a text link.
An example of Link juice: Internal Links – this landing page now gets Link juice to the keyword “Internal Links” from this blog post.
Of great disadvantage is when a page receives no internal links. These pages are called Orphan Pages or Orphan Pages. They are caused by mistakes or as a temporary solution. As a rule, search engines rate these pages as bad, which can make the entire ranking of a complete website suffer.
Types of links – diversity with different effects
There are not only text links, but many different types of links. The most common are text and image links. The different types of links have different peculiarities and potentials that influence the weighting in the optimization for search engines:
Text links can be divided into many sections and categories. For example, where the link was placed on a website, how often it appears on the page, and whether it refers directly to your page or leads to your page through a redirect.
Anyone surfing the internet knows these links, where a new page will be opened in your internet browser as soon as the link has been clicked on. Frequently such pages contain the logo of the company and a message informing you that in a few moments you will be redirected to your desired page.
When categorizing links, web site operators (also known as webmasters) have no limits.
The most common text links within search engine optimization are content or footer links .
References that are often not recognized are images that are directly linked to specific content on the Internet. In nine out of ten cases, experience shows , image links are used for internal linking, to enlarge images on other pages, or to simplify the user’s actions with the image.
An example would be to put a reference to a product that is scanned in the picture.
Image links are rarely used for external links. For image search engine optimization, external image links are hardly important, except in some niches.
The weighting of text links and image links in search engine optimization
Search engine optimization is not an always-fixed workflow and so varied that in only a few cases can you work for quality assurance with a “laboratory environment”.
Our conclusion on the weighting of links:
For a good optimization you usually need all types and types of internal links to show the search engine that you want to have users on their website. This is best done by setting a healthy mix of links. Some of them should be image links and others in-content links. The mixture of the individual links makes the SEO success.
The order of links sorted by weight (from insignificant to significant):
- picture link
Watch out for the keywords – on the anchor text!
Especially in the design of internal links, but also in external, you should pay attention to the keywords that are included in the link itself. These “clickable” passages are called anchor text.
A classic is “read on” or similar phrases. The disadvantage of this procedure: The linked contents get Linkjuice to the words “read on here”. But the content should rank among their own keywords. Better are formulations that respond to the content.
Help, why do not I take it off? Sure, because you’re probably going to make one of those 6 training and nutritional mistakes. We tell you how to lose weight more effectively
Losing weight is a tough fight. And as with any good fight, the winner is not stuck from the start. At first, it may look as if you have the excess kilos fully under control, the duel with the scales seems almost won. But then the weight loss slows down , the balance is frozen and you ask yourself: Why do not I stop taking it?
1st reason why you do not lose weight: the wrong portion size
Many men underestimate the importance of having only the quantity on the plate actually needed to quench hunger and energize. Who appraises with a sense of proportion does his character no favor. Especially when it comes to the last annoying kilos to go to the neck. For example, adding an extra tablespoon of peanut butter or honey to your daily smoothie in the morning adds up to 120 calories in addition, and that’s about 840 extra calories a week that you could really use better.
The solution: If the results do not go out, you must do portion control. For example, one serving of beef is about 85 grams (about the size of a card game), a serving of ice cream is half a cup (about the size of a tennis ball). In the beginning you should measure portions. If you have done this a few times, you can estimate your portions the next time without any problems with the eye. The closer you get to your desired weight, the more petty and economical you have to deal with the calories.
2. Reason why you do not lose weight: too many cheats as a reward
There’s nothing wrong with eating a piece of cake after a hard workout, right? Unfortunately, wrong thought! When it comes to weight loss, snacking after exercise is more than counterproductive. For example, those who want to reward themselves for a sustained 10-kilometer run with a cake will stupidly consume more calories than they would have burned while doing sports. And that adds up naturally. Here and there “reward calories” and you’ve already feasted so many calories that another day in the week is necessary to slim out of the number again.
The solution: Rather than reward yourself with a whole burger , a creamy bee sting or a portion of fries, why not snatch a small amount of your favorite sin: a rib of dark chocolate or a spoonful of vanilla ice cream. A small reminder: Only 10 to 20% of the calories we consume daily should come from junk food. If you do not see any results on the scale, you should minimize the rewards to 10%. Men who are very active can consume as much as 2,800 calories per day, of which 280 calories may be snacks and sweets.
3. Reason for weight loss: overconfidence in one’s own fitness
If you suddenly train more, you tend to avoid extra exercise in everyday life. First you rip up the buttocks in the gym and then jump into the elevator to quickly plopp on the couch with your car. After all, you’ve already burned so many calories in the gym that you do not have to move now – and you’re already in the weight loss trap.
The solution: Exercise in everyday life helps enormously with weight loss and also contributes to one’s own motivation. It’s very easy: just take the stairs instead of the lift, take a walk with the dog, kick a bit with the son or take a certain number of steps to the destination and the pounds will tumble on their own.
4. Reason why the kilos do not tumble: they do not eat enough
If you move a lot, you automatically have more appetite. After the workout you often have cravings and shovels in a lot of unnecessary stuff. The result: The training was for the cat.
The solution: instead of hungry for training and then overeating, just before the workout a small snack to control hunger. But: rather light diet, so as not to exercise on a full stomach. An apple, for example, is perfect as a pre-workout snack and also gives you energy. A handful of almonds not only contains good fats, but also keeps hunger in check. Of course, a protein bar is also possible. If you train before or immediately after work, they will be able to eat afterwards. How to do it right: Take a small snack or even better a protein shake right after your workout. Then you reduce the risk of overeating at the next meal.
5. Reason for losing weight: You do not have a routine in the gym
Routine is especially important in the fight against the last kilos. If you fail a single workout, you run the risk of losing the next one. In any case, this was a British study. To lose weight you have to stick to the diet and exercise plan for a longer period of time. Another problem: Many exercises such as squats, deadlifts, and bench presses are often done wrong, because people do not take the time to learn the correct execution and to master properly.
The solution: The more you work on the exercises, the sooner you will be able to train with more weight and decrease your weight. The extra weight helps to build up more muscle and eventually melt the fat. Only after 4 to 6 weeks should you think about exchanging the exercises.
6. Reason why it does not continue to lose weight: they do not regenerate properly
Those who do not stick to the training plan and above all to the rest periods make a mistake and will not lose weight as planned. Missing recovery periods can actually lead to weight loss, even if it sounds contradictory. Due to the heavy weights, the muscles in the body are extremely strained. Thereafter, the body needs time to recover and build muscle before challenging it again at the next workout.
The solution: Many people do not understand how to get home, eat well, sleep a lot and drink enough to allow the body to recover. You can go to the gym a day later, as long as you have recovered well the night before. If you are a beginner, training 3 times a week is a good mediocrity. If you are impatient and want to see results as quickly as possible, you can go to the gym 6 times, but you should be sure to train different muscle groups. For example, if Monday is chest day, legs are on Tuesday to give the upper body enough time to relax.
Our 9-point plan extends your life and keeps you fit and crunchy until old age
- Green, red, yellow and orange food
Those who regularly eat sweet potatoes, tomatoes, carrots, melons and oranges are better carotene-powered. This vitamin A-related plant pigment has been shown to reduce your risk of developing diabetes, according to a study by the Center for Disease Control in Atlanta, USA.
- Let the elevator skip
. Especially in high-rise blocks lures the elevator. But a Harvard study of 13,485 test men results in stair climbing significantly extending life.
- Caring for the teeth
In ragged teeth bites bacteria that endanger a heart, according to a study of the University of Minnesota. The germs cause the clumping of platelets. This leads to blood clots, in the worst case to a heart attack .
- Red wine in moderation
Not only rum is good for medicine. “The latest weapon in the fight against male killer prostate cancer is red wine,” Dr. Ignacio Romero from the University of Madrid. “Polyphenols in wine slow down cancer cell proliferation.” One glass a day.
- But beer is also
“Two pils daily deliver 30 percent of your folic acid needs,” says nutritionist Michael van Straten. “Thanks to a lot of magnesium and low calcium, beer also protects against gallstones.”
- Increase stamina
to keep up with the tight guys from Martinique, you exercise three to four times a week aerobic exercise , such as running or swimming. This increases your performance even during sex.
- Just do it without sex
Miss your partner more often times a back or foot massage, without compelling to consider this as a prelude to sex. Especially when the act is no longer compulsory, your sex life will improve, relax.
- Give Your Body Vitamins
What Mother Nature will automatically give to all the people in Martinique, you may have to throw up. Vitamin E for example. “It’s proven to protect against heart disease,” explains Dr. William Castelli, heart specialist in the USA.
- And always stay supple
If you do not dance limbo or anything like a caribe, then at least sign up for a yoga class. Pays off in bed too: “Your sex life is more exciting if you do not suffer from cramps in every new position,” says sex author Suzi Godson.
Your personal data and preferences are in great demand on the web. We reveal what you can do to improve your privacy on the Internet and on the most popular social media networks
With the privacy and the data protection in the net that is such a thing: On the one hand, providers like Facebook, Google or Microsoft can tailor their services all the better, the more the user reveals about himself. That can be handy. On the other hand, it is also happily hushed up that the information collected incidentally sometimes passed on to third parties, used for personalized advertising or even sold. Added to this is the risk of cyber-thieves stealing data, which can even lead to complete identity theft.
The fact is: So really you can not protect one hundred percent. Rather, it’s about isolating the data gathering as much as possible and preventing strangers from gaining access to your user accounts. How exactly you can do that and which settings are the most important, we reveal here:
1. Facebook: Important privacy and privacy settings
Privacy and Facebook is almost a contradiction. However, there are a few things you can do: In the privacy settings of Facebook you can define who can see your posts and how well your profile can be found by others. If you do not want to trumpet everything of yourself into the world, limit the visibility of the posts to “friends” and hide the friends list with the setting “Just me.” To deny Facebook personalized advertising based on your usage data, turn everything off in your ad settings (see picture below).
The security of your Facebook account should also be important to you so that not only hackers can not fool your identity. Use the two-level authentication in the settings under the menu item “Security and Login” . Also, a kind of hacker warning can set up , which sounds the alarm as soon as an unknown device logs in with your access data.
2. Instagram: More privacy and account security
The Instagram app offers few security and privacy settings on the iPhone or Android device. If you prefer to use the app to share pictures and videos with your friends and approved followers, you should set your account to private so your profile is closed to the public. Here’s how it works: Tap the profile icon in the bottom right corner of the app. Then at the top right on the three points (or on the gear on the iPhone). In the settings finally there is the possibility to activate the private account. Security tip: There you should also set up the “two-stage authentication”.
3. Google: Making collecting and using your data difficult
A Google Account holder can see in the Google Dashboard what data the company has stored about you with its multitude of services, and which ones are publicly visible. Practical: From there, you usually also come via direct link in the settings of the respective service to manage the privacy. You should pay special attention to the activity settings and the privacy check , because this is where Google’s compilation passion is put in its place. If you are not in the mood for personalized advertising, you can switch it off completely in the settings for advertising . Security tip: Google also offers oneTwo-level authentication that you should enable to better protect your account.
4. Twitter: Improve privacy
At twitter.com/settings/safety you can make all necessary data protection settings. On the one hand, you should uncheck “Tweet location” to prevent a motion profile from being created by you. It also makes sense, under the item “photo markers”, to not allow anyone to mark you in photos unsolicited. If you want to privatize your Twitter account, you can check it at the top of the list by checking “Protect my tweets”. Afterwards, only your confirmed followers will see your tweets. The most important thing at the end: under the menu item Individualization and Data, click on “Deactivate all”,
5. Windows 10: Taming data gathering anger
Although Microsoft’s interest in your usage behavior has greatly increased with Windows 10, the operating system in the settings under “Privacy” also offers a clear and bundled possibility to clearly define the access and usage rights of your data. If you do not use any of the listed apps, you can confidently revoke all permissions. In the sub-item “General” you can also forbid Microsoft to create an advertising ID via you. For example, this prevents you from being identified to advertising providers across multiple apps. It is also advisable to set the transmitted diagnosis and usage data to “Simple” under the item “Feedback and Diagnosis” (see picture), in order to – among other things – prevent
Professional tip: You improve your privacy with Windows 10 quite a bit if you do without the creation of a Microsoft account, because then the collected data can no longer be assigned to a specific user profile.
6. WhatsApp: protect status, profile picture and privacy
With the popular messenger you can protect your profile picture, your WhatsApp status, your info text as well as the “last online” status from unwanted glances under Settings> Account> Privacy . Nobody cares when you were online last. The rest should be limited to “My Contacts” to prevent strangers outside of your contact list from secretly spying on you.
Is your business maximizing the power of e-mail marketing – or are you still underestimating the most powerful medium of today? Many companies miss opportunities that are referred to as the “undisputed king of B2B marketing”. Meanwhile, other companies are making incredible marketing profits thanks to their well-designed, multi-layered email programs, which typically include a variety of email types.
Here are just a few statistics about the power of B2B e-mail marketing today:
E-mail marketing , according to the Direct Marketing Association (DMA), provides $ 40 in revenue per dollar spent.
According to Campaign Monitor, businesses are six times more likely to click one email than a tweet.
According to McKinsey, the email is 40 times more effective at attracting new customers than Facebook or Twitter .
Over 72 percent of people prefer promotional content via email, compared to 17 percent who prefer social media, according to MarketingSherpa.
With these benefits, companies use emails to achieve many goals that cover the entire range of the buyer’s travel, such as:
- Better lead generation. According to a survey using 87 percent of B2B marketers e-mails to new lead generating s.
- More effective lead care. According to 73 percent of survey respondents, email is the leading channel for Lead s.
- Increased engagement of subscribers. A study found that 34 percent of businesses state that e-mail marketing is the top priority for subscriber engagement.
- Revenue generation. A survey found that 31 percent of B2B marketers refer to email marketing as the channel that has the biggest impact on sales.
Achieving these and other business goals requires a common e-mail goal: to attract and retain buyers’ attention. This means creating e-mails that directly address the vulnerabilities, needs and ideal solutions of those who are interested.
1. Welcome emails
Welcome emails are typically the first email a lead receives from a company, usually after subscribing to a blog or newsletter, or signing up for a free online class or lesson. Rather than just send a bland impersonal email – or, worse yet, not send a welcome email – why not take the opportunity to deliver a more meaningful message?
The first impression counts, and welcome emails are the perfect opportunity to make a good impression. In addition, respondents’ response to your welcome email may add important behavioral profile information that you can use to conduct behavioral email marketing .
Here are some ideas on how to make the most of your welcome emails.
- Use the right tone. Welcome emails should be as warm and inviting as you would be if someone would greet you in your office.
- Introduce the company. Start building a strong, informal relationship right from the start.
- Offer added value. Welcome emails do not just have to provide a welcome message. You can add value, such as links to customer service, social media sites, and relevant whitepapers or eBooks. All these options help you to build and deepen your relationships.
2. Thank you emails
Not only should you welcome new contacts in your business, but you should also remember to say thank you at every opportunity. Thanks emails show courtesy and appreciation for your lead s and prospects. A typical reason to send a thank-you email is to download content such as whitepapers, success stories, and ebooks. This can also have the added benefit of giving you insight into behavioral email marketing by incorporating more action into your prospect profiles.
Here are ideas to make the most of your thank-you e-mails.
- Send a message every time someone performs an action on your site. Thanks E-mails should not be a “nice to have” aspect of your e-mail program. They should be standard features that are used generously.
- Consider using plain text. When you use emails in plain text, HTML-based templates become more authentic and serious.
- Add a link to the content. Even if your system contains an automatic download of your documents, you should also include a link in the e-mail. This will accomplish some goals, including the ability to give your lead s a second opportunity if they forget to download the document for the first time. It also gives them an easy way to share the email and link it with others.
3. Newsletter emails
Newsletters are ideal vehicles to reach different marketing goals. This includes engaging with potential customers, sharing company news, building a larger brand awareness, and building relationships with people who are interested in what you sell. Your clicks on your newsletter give you important insights into your behavioral profile.
Here are some ideas on how to get the most out of your newsletter emails.
- Think short. Ideally, the content of your newsletter should consist of digestible pieces that contain long blocks of text. The short bites may contain links to more information on your website. To break up your messages and make them more readable, add pictures, headlines, subheadings, and bullets.
- Think simple. Have you ever opened an overloaded newsletter email, feeling overwhelmed, and just given up? This should not happen with your emails. To avoid this disaster, keep your design as lean and clean as possible. Use basic fonts. Use only a few colors. And keep the layout simple.
- Think value. It makes no sense, your Lead s, prospects and customers an e-mail newsletter to send when you do not have something interesting and valuable to say. Every tidbit of information in your e-newsletter should have a common value, such as giving your subscribers something unique about your business, business, or industry.
4. Promotional e-mails
Promotional e-mails are usually the driving force of companies on their way to new revenue because they provide prospects with direct product and service offerings that lead them to a purchase. Use promotional e-mails, if you a concrete offer for your every time Lead have s, prospects and customers. Promotional emails do not require much explanation; All you have to do is explain the deal and let prospects know how they can redeem the offer.
Find ideas on how to make the most of your promotional emails.
- Make your offer crystal clear. People usually give each email just a few seconds before ignoring, deleting, or taking action. So use this time with a clear and direct offer. Add a descriptive headline, a relevant image or graphic, and a button or link. If you need to add some text, make it short and put it to the point.
- Submit the offer in the subject line. The subject line decides on success or failure. Be sure to tell your customers that you have something new and valuable for them that they should look at.
- Create a sense of urgency. Your potential customers tend to leave your promotional emails in their inboxes, unless you give them a reason to act quickly, such as: B. a deadline.
5. Visual emails
An increasing number of companies are achieving their marketing goals through an educational approach (or inbound marketing), including online courses, lessons and tips. The purpose of educational emails is your Lead to convey s and prospects valuable industry knowledge to your company or product. This method of outreach helps lead to win s and strengthens relationships and trust. For example, the job search site Monster.de sends useful information about life at work.
Here are some ideas on how to get the most out of your educational emails.
- Brainstorming. Your educational emails must deliver real value while building your corporate brand. So, before you start an educational email series, dig deep to create something that is both valuable and different from your competitors.
- Provide content in manageable steps. As with other forms of content marketing, educational tools should be broken up into small, manageable chunks. If you have a lesson that is long and detailed, think about how you could divide it into smaller lessons.
- Add a (friendly) advertisement. Although your educational emails are free, they can help you sell products or services from companies. For example, you can include links to web pages containing products, services, or memberships.
6. Testimonial emails
Properly done, Testimonial emails can be among the most powerful emails in your repertoire, as they bring customer feedback to the value of your business or product.
Find ideas on how to get the most out of your testimonial emails.
- Create a simple design. The goal is to be eye-catching and easy to read, so that your emails will stand out from other emails that fill your potential customers’ inbox.
Represent customer quotes of happy customers prominently. People love to hear what others have to say about a company.
- Add a picture. No matter what you sell, pictures are strong. The most effective images in testimonial emails are photos of the talking people. If that does not work, look for the most interesting image you can find to tell your client’s story.
- Offer more information. A testimonial is great, but you should also offer your customers a next step. A good idea is to add a link to more testimonials. You can also link to interesting company news or a demo offer.
7. Poll emails
Surveys are becoming more and more a part of many companies’ marketing programs. This is not surprising, because they can provide incredible insights. Businesses have the opportunity to gather helpful information to enhance their customer experience, products, and marketing.
Here are some ideas on how to get the most out of your survey emails.
- Explain the purpose of the survey. One way to increase participation is to explain to prospects and customers why you want the information and why they are valuable to participation. Examples include: better understanding of the market, developing products that others need, and improving current products to better serve customers’ needs.
- Ask the right questions. Make sure the questions you ask provide helpful results. Stay tuned and reformulate questions as needed to make sure they are understandable.
- Offer incentives. Some companies offer a variety of rewards for conducting their surveys. This can significantly increase participation. Typical rewards include gift cards from Amazon or Starbucks, an action discount, or a copy of the finished report.
According to several studies, e-mail is today the most powerful form of marketing for the entire range of the buyer’s journey – from lead generation to customer care to sales and customer loyalty. If you have not already done so, consider expanding your email repertoire with a wider variety of email types so you can maximize your marketing program and get the many benefits.
- Create a simple design. The goal is to be eye-catching and easy to read, so that your emails will stand out from other emails that fill your potential customers’ inbox.
To anticipate one thing: yes, it works, and how! Last year, emojis usage in email campaigns increased by 775 percent, compared to trigger mails by as much as 7000 percent¹. Two percent of all subject lines now contain emojis or special characters². Emojis are no longer only at home in private communication, but are also finding their place in e-mail marketing . But how are they used properly and what benefit do they have for communication?
What are emojis anyway❓
Emojis were invented in 1999 by the Japanese Shigetaka Kurita and are Unicode-based pictograms. These differ significantly from the emoticons introduced in 1982, which typographically represent facial expressions and can be used in text-based formats only. Originally, these were invented to distinguish between jokes and serious remarks in a digital language. In 2015, Oxford University Press voted the Emoji “(Face with Tears of Joy) Word of the Year due to its increased use and development into a nuanced form of expression .
Emoji = ? ? ?
Emoticon =; -)
Why the use makes sense
“Anything that does not trigger emotions is worthless to our brains,” says German marketing expert and brain researcher. Hans-Georg Häusel. And that is also what we are trying to do in marketing everyday: to arouse emotions and to arouse enthusiasm for our products. Emojis are a great way to express emotions on the one hand and trigger the same on the other hand. Because in addition to being able to highlight a topic, emojis in a subject line also humor, cheerfulness and creativity can be transported. Branded emojis can also be effective. If you have Emojis developed for your brand, for example, you can use this logo in the subject line replace and now go other ways. These then offer themselves in other forms of communication for use and increase the recognition value of your brand.
The context matters
Just because emojis arrive well does not mean that they also offer themselves at every opportunity. Especially with serious messages should be more likely to refrain from a use. It is also important to know your target group. If the messages are aimed at a young group of recipients with many millenials, emojis will certainly work better than other groups. Also temporally or seasonally there are differences. A Santa Claus can certainly help in the winter to improve the opening rates. Whether this also works in the summer, however, is questionable.
How are emojis integrated into an e-mail? ?
In fact, nothing is easier than that. From databases such as getemoji , emojipedia , or facebook symbols , the glyphs can be easily selected via copy and paste and pasted into the subject line. The use is theoretically nothing in the way.
Pay attention to the compatibility with e-mail clients
Before you send emojis, you should check which operating systems and email clients your recipients are using. For not all support the icons. Among the common operating systems, Windows 7 is an exception in particular, as no support is provided. Among the clients, Outlook 2003 takes a special position. With a few exceptions, however, there is almost universal support for emojis.
A / B tests are also indispensable for Emojis
As with other e-mail campaigns, you should take advantage of e-mail marketing: memorability. Again, use A / B or multivariate testing when sending to the entire group of recipients to find out which subject lines are working best and what will give your users the best opening rate.
Internal communication can also be enriched
Emojis can be enriching not only for communication with your customers, but also for internal purposes. Emojis and emoticons, especially on critical content news, have a positive impact and improve work performance, according to the study ” The Effects of Different Emoticons on the Perception of Emails in the Workplace “. Emoticons can weaken negative associations on a personal level, change the perception of the recipient and thus contribute to a better working atmosphere. Nevertheless, it is important to always use positive and happy signs.
Emojis have also found their way into marketing and ‘serious’ communication. They are a great way to convey emotions, humor, and creativity and to stand out from the crowd. Furthermore, branded emojis can be an additional unique selling point of your brand. But here, too, it is important to know the target group and to use the pictograms in the right context. Ultimately, however, as with any good email campaign. Test to see what works best for your audience.
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² Source: Salesforce
Case Study: 575 percent uplift through multivariate testing at RTL Interactive
As already mentioned, testing is one of the most important success factors in email marketing. In a comprehensive case study we show how RTL Interactive achieved a result of 575 percent through multivariate testing of an e-mail marketing campaign.
Instagram now offers some new features. These will do the common good good and strengthen the inner bond. Definitely. No fun aside, the new features of Instagram have long been desired by the community and on the one hand to better refer to interests and on the other hand they prevent frustration when the post no longer appears in the timeline after reboot.
The latter is talking about some changes that Instagram announced on the user feeds, but before you get too excited, no, it’s not a return of the chronological feed. However, Instagram will begin placing newer posts at the top of the feed so that “your feed feels fresher and you do not mess up the moments that matter to you,” as the announcement says. In addition, the feed is no longer updated automatically and jumps back up. Instead, users can tap on a “New Posts” button that takes you to the top of the feed.
In addition, Instagram now allows users to link both hashtags and profile links in their bios. If you enter a “#” or “@” in the biography, it automatically becomes a live link leading to a hashtag or profile page.
In that sense, the function makes sense – after all, part of the success of Instagram depends on the ubiquitous use of hashtags. It is great, by the way, if you link to the account of another person, this receives a notification. She then has the option to remove the link from the profile. It is a good security measure that will certainly reduce the abuse of this feature.