Instagram trends for the success of your business
Promoting your business in social networks means being close to the approximately 20 million Spaniards who use them. However, among all the social networks available, there is one that lives its best moment: Instagram . This platform was, according to that same report, the one that increased its users last year.
This data collected in the Annual Study of Social Networks 2017, conducted by iab, reveals the need to be present in the networks, as well as the importance of exercising social media marketing . A concept referred to the planning of certain actions in social networks to promote your services and / or products trying also to strengthen the link with your target audience.
Below are the Instagram trends that will make your business succeed in this popular social network.
Stream live
The great success of the platform has been to include the option of making live videos. The live format has penetrated fully among the users. Report a great benefit to brands that, through this option, can humanize and bring the company closer to its followers.
The colloquially called ‘direct’ allow, thanks to the last update, to invite another person to the video. That is, two users share the same transmission. An internal chat allows the viewers to communicate with the ‘protagonist’ and, if a follower loses the broadcast, the content can be saved for 24 hours in the profile.
Make the most of stories
The stories have been gaining followers and have become the most characteristic of the application. So they have agglutinated much of the improvements. Before, there was only the option to tag users and add geo tags and hashtags – which is still important – but the latest updates have gone further.
The most recent ‘boom’ are the surveys that give us the option of, by launching a question and two options, to know the opinion of the public . This great novelty has received very good acceptance and its use has spread rapidly. In addition, it should be noted the simplicity of its use and the usefulness of discovering how many votes have been received, as well as who voted and what.
On the other hand, Instagram has made a leap in the world of links with the option to add a link to the stories. However, this option is restricted to accounts with company profiles that have more than 10,000 followers.
The carousel format
The study of Metricool, on the use of social networks last year, reveals that it is the method that generates the most interaction . It is a format that allows you to combine up to ten photos and videos in the same publication. Very useful when uploading content that is related.
Promote your business on Instagram
The draws, promotional codes and discounts have become a claim by users. Its effectiveness is notorious. Instagram is the ideal social network to carry out these promotional marketing campaigns that seek to give visibility to the products and / or services of a business.
Black Hat SEO, what it is and what are the best known techniques
If you are interested in SEO , you have probably heard about Black Hat SEO or Black Hat techniques more than once . Today I tell you what Black Hat SEO is and what are the best known Black Hat SEO techniques.
1. What is Black Hat SEO
Black Hat SEO consists of a series of techniques considered unethical and contrary to the rules established by Google used to try to position a web page. Google increasingly penalizes this type of actions, so they are not recommended . When we talk about SEO it is common to relate it with concepts such as organic positioning or natural positioning, which have nothing to do with Black Hat SEO.
2. Google penalizes Black Hat SEO
Despite the recommendations of the experts and of Google itself, SEO Black Hat is still being done. The obsession to reach the first positions in search results or achieve a large number of visits to a website may be some of the reasons that encourage some professionals and organizations to use these dangerous positioning techniques.
SEO must be understood as a medium-long term process. It is a job that requires time and whose results are not immediate. They can not be seen from one day to the next. Black Hat SEO can be effective in the short term but you will have to face the consequences if Google detects it. And yes, it is very possible that he does.
Google advocates white positioning techniques or White Hat SEO and rewards those web pages that seek to satisfy the needs of the user. After all, Google offers a service to millions of people across the globe and wants its customers to receive the information, products or services they are really looking for, what they need.
The Black Hat SEO techniques do not conform to the guidelines set by Google and usually interfere with the user’s browsing by not offering a good experience or usability, not to mention SPAM. There have been cases of known companies whose web pages have been penalized by Google for the use of this type of techniques.
3. Black Hat SEO techniques
Just as there are different positioning techniques, there are also Black Hat SEO techniques . These are some of the most extended Black Hat SEO techniques:
3.1 Cloaking
Cloaking is one of the best known Black Hat SEO techniques. The Black Hat SEO cloaking technique consists of showing users a web format while Google is shown a different one in which only the parts that are optimized are included. By cloaking, Google is made to believe that the website is optimized when in fact it is not. This is one of the Black Hat techniques that you can detect. Google penalizes with hardness the technique of cloaking for a long time, which is why it is barely used.
3.2 Spinning
The Black Hat SEO technique of spinning consists of reusing original contents of third parties by passing them off as their own . To do spinning it is enough to change some words by synonyms and alter the order of the sentences. Spinning is one of the most used Black Hat techniques in SEO copywriting strategies because it allows you to create content quickly, easily and without having to pay for it.
3.3 Keyword Stuffing
Keyword stuffing is a Black Hat SEO technique that consists in over- repeating the keyword to position . One of the consequences of doing keyword stuffing is to fall into the over- optimization of the content . Google has proven to reward those pages that seek to help the user and not so much to position a certain keyword. In fact, the over-optimization of keywords can be understood by Google as SPAM.
Cloaking, keyword stuffing and spinning are three of the best known Black Hat SEO techniques, but there are many others. Do you know any of them? Do not hesitate to share them with us through the comments.
How to improve the web loading speed
The speed of web loading is a fundamental aspect for any web page and one of the most neglected. When you work on a website, you tend to focus your efforts on web design , usability, navigability … But, what about the loading speed? If you want to learn how to improve the web loading speed , pay attention.
What is the loading speed of a web page?
The loading speed of a web page is the time a page takes to load completely when a user accesses it. The slower the loading speed of a web page, the more likely it is that the user will leave that page.
2. Why is web loading speed so important?
Web loading speed is important because it directly affects the user’s experience . As users, we are demanding and we like immediacy. So when a page does not load quickly we tend to leave it to visit another one.
That’s right, the higher the loading speed of a page, the higher its bounce rate will be . The bounce rate is a metric on the percentage of visitors leaving when they access a website. The bounce rate is also known as bounce rate . Although there are several factors that can condition the bounce rate , the web loading speed is one of the main ones.
As I said, the web loading speed directly affects the user experience. It seems that Google is betting lately to reward sites that offer a positive web experience to their users, proof of this are the AMP . Web loading speed plays a fundamental role in this regard .
3. How to measure the speed of your web page
Surely right now you are wondering about the loading speed of your website . Do you want to know how to measure the speed of your web page?
There are several tools, many of them free, to measure the loading speed of your web page . Today I’m going to focus on Google PageSpeed Insights, although there are others like Pingdom.com or Webpagetest.org .
3.1 PageSpeed Insights
PageSpeed Insight is a free Google tool that analyzes the content of a web page to indicate its loading speed. PageSpeed Insights distinguishes between loading speed for web and computer versions. In addition, it also provides information on the aspects that slow down your website and that you have to work better.
The results of PageSpeed Insights are ordered from 0 to 100 , with 0 the minimum score and 100 the maximum. In addition, this score may be accompanied by a red exclamation mark, an orange exclamation mark or a green checkmark.
The red exclamation point alerts you about slow loading speeds. If these problems that slow down the web are solved, a measurable impact on the performance of the page could be obtained.
The orange exclamation point is indicative of average load speeds. Working a bit the aspects that PageSpeed Insights indicates you could achieve a website faster.
Finally, the green check mark is the one that refers to fast loading web pages. This means that you have done a good job in this regard.
4. What does it mean to have a slow web loading speed?
Having a slow web loading speed can translate into a high bounce rate and, therefore, in the loss of sales and potential customers. If a potential customer enters your website because he wants to buy a product from your online store and leaves because your page takes too long to load, you will be losing a sale. In addition, that customer will end up buying the product in another store, so you will be favoring your own competition.
5. Tips to improve web loading speed
5.1 Choose hosting
When we start a web project from scratch it is normal that we try to minimize the initial expenses. One of the first decisions in any web project is the one that has to do with choosing hosting .
Saving money when choosing hosting can be expensive in the long run. The servers of average and low range usually bring with them slow speeds, because it is shared servers in which there can be a simultaneous connection of several users that makes the hosting collapse.
5.2 Choose CMS
Choosing CMS (Content Management System) is another of the initial steps in a web project. A CMS is a content management system and we must optimize it to improve the web loading speed .
WordPress , Joomla and Drupal are three of the best known content managers. It is important to optimize the theme that you use in your CMS and make an intelligent management of plugins to improve the web loading speed .
5.3 Optimize images
It is clear that the use of images on a web page plays in favor of the user’s experience. It is important to optimize images in both size and weight to reduce loading times.
There are free online tools such as Tinypng.com and Webresizer.com to optimize the size and weight of the images .
5.4 Gzip compression
In many cases, the HTML and CSS files of a web page take up too much space on the servers. Gzip compresses the files of a web page, saving bandwidth and accelerating the loading speed of the web page. All you have to do to enable Gzip compression is to add a piece of code to the “.htaccess” file, located at the root of the server.
5.5 Browser cache
Another good way to improve the loading speed is by storing files and objects in the browser’s cache . In this way, when you access a website for the second time there will be files and objects that do not have to be reloaded, such as logos or CSS files.
To specify the browser cache you have to add a code fragment, as we said with the Gzip compression, in the “.htaccess” file of the server root.
Keeping all these tips in mind, you will surely get your website going like a thunderbolt. What other tricks to improve the web loading speed do you know? Do not hesitate to share them with us through the comments.
SEO copywriting: Write content optimized for SEO
Have you written a blog for a long time and do not receive as many visits as you would like? Do you have an online store and want to attract more potential customers? What you need is to master SEO copywriting .
What is SEO Copywriting?
SEO copywriting is the combination of web positioning and content writing. It is a technique that will help your content to position itself better in the search engines, and may even reach the first search results in the SERPs.
As you know, getting a good ranking in the search results is essential to make your texts more read, which in turn will encourage more people to share them through social networks and can even become content. viral . Do you want to learn how to master SEO copywriting?
Write content optimized for SEO
When it comes to writing optimized content for SEO it is important to have three clear things: originality , interest and quality . Content optimized for SEO that meets these three requirements is quality content .
It is essential that the content meets the search needs of the user. If a person searches on Google how to make croquettes, what he expects to find are results with recipes of croquettes, that is, results that help him solve that specific need.
Google likes that users who come to him as a search engine are satisfied. That is why it rewards with good positions in the SERPs to those quality web pages that contribute to satisfy the needs of said users.
You can be an expert in SEO and have no idea about content writing, you can be a great writer and ignore the most basic SEO aspects or you can do SEO copywriting, know how to write content optimized for SEO .
To master SEO copywriting you must know the fundamental aspects of SEO and make sure that the content you write is of quality , original and interesting . It is not necessary to be a Nobel Prize in Literature or a digital marketing guru to write content optimized for SEO. To make a good SEO copywriting, you just need to know the following guidelines:
Find the right keywords
The content you write must be directed to the positioning of one or more keywords . If you have a recipe blog and want to write a post about a recipe for croquettes, the most important thing is to be clear about what you want to convey, in this case, how croquettes are made. Making sure that your post responds to the need of the user performing the search is the first step.
Now, what keyword do you use? Maybe you think that the keyword “recipe of croquettes” is more sought after than “how to make croquettes” or “how to prepare croquettes”. In this sense it is better to forget what one can believe or think and really check what are the most sought after keywords. In more than one occasion you will be surprised.
You can use tools like Keyword Planner or SEMRush to know the volume of searches. Once you have identified the most interesting keywords, I recommend you do the search yourself on Google and ask yourself which keyword has more / less competition to find the winning keyword. Try to find the balance between search volume and competition .
Optimize the URL
It is essential to optimize the URL for the word that you are interested in positioning and on which the content relates. Try to be clear and concise with URLs, use scripts to separate the words and eliminate all those that do not add value such as prepositions and conjunctions. These types of words are known as stop words .
Find a cool title
How many cooking blogs are there recipes for croquettes? I have not stopped to count them, but I can assure you that they are many. When choosing a title for your text, it is advisable to contribute something that differentiates you from the rest . Avoid the basics and play with the imagination. Creative titles work great in social networks and generate more engagement . Make sure your title has between 50 and 70 characters so that it can be read well in the search engines.
- Example of basic title : The 10 best croquettes recipes
- Example of a cool title : 10 recipes of finger-licking croquettes
The power of the meta-description
The meta-description is the text that appears just below the title and the URL in the search results. Although the meta-description does not influence the positioning of your page, it is really interesting to attract the user’s attention . Using a good meta-description can make the user opt for your page and not for another competitor’s. You have a maximum of 155 characters to awaken the user’s interest and invite you to visit your page summarizing what you will find in it.
- Example of bad meta-description : In this blog we show you the 10 best recipes of croquettes.
- Example of good meta-description : Did you think that you would never be able to overcome your grandmother’s croquettes? Take a look at these 10 croquettes recipes. They are yummy!
Structure the text consistently with logical headers
It facilitates the reading to the user structuring the content in a coherent way through headings ordered in a logical way . First goes the H1 header , then the H2 , then the H3, and so on. Do not opt for a too forced structure. It is good to use an H1 and the occasional H2, the H3 can be interesting from time to time, but do not use more headers if you do not need them.
Structure the content in different paragraphs and pay attention to both punctuation marks and spelling so that the user can understand well what you are talking about. In addition, if you accompany the text of images or videos the reader will also appreciate it.
Following all these guidelines and writing original, quality content that responds to the needs of the user to capture their interest you will have an optimized post for SEO . Do you know any other trick to master SEO copywriting?
What is Linkbuilding? A guide with useful tips for link building
Link building (or link building and link building written) refers to the process of linking external websites to your website or creating internal links within your own websites. Link building is a method for search engine optimization (SEO), which is assigned to the area Offpage optimization.
The techniques in link building are used to optimize a placement of a website in Google or other search engines.
There are several factors in search engine optimization. For one thing, what’s happening on the website itself is important. It should be ensured that a website is technically well designed ( technical SEO ) and that the content of a website is high quality, relevant and well optimized ( Onpage SEO ). In addition, it should be noted what is done outside the website ( Offpage optimization ). This includes how the link structure is structured, which ensures that traffic from other relevant pages is directed to the own website.
Understanding Linkbuilding and Offpage Optimization
Link building can be a time consuming and difficult process because not every link or backlink(link to your page) has the same quality. Nowadays, link building is essential for internet marketing to succeed online.
So far, at the beginning of 2018, a lot has already been written about link building, trying to make a definition or writing various shorter articles about link building. A complete guide with holistic overview and useful tips was missing. Until now!
In this guide, we’ll explain everything you need to know about link building and show you how to become a linkbuilder and build quality backlinks.
We hope you find practical tips in this guide that can help you on your way!
Link building. Why is link building important?
Google places a high value on the incoming links that a website receives from other websites.
The number and, above all, the quality of backlinks to a domain created by link building together make up one of the three most important ranking factors for Google and other search engines. These parameters play an important role in the evaluation of a website when it comes to placing the website in the search results for different keywords high or low.
Links serve as a signal generator for the search engine .
You can compare the signals of linkbuilding with your everyday work situation. Let’s say you start with a company and get very good results. If none of your new colleagues notice this and do not tell them about it internally, no one knows how good you are and may not get the recognition you deserve.
But if your colleagues and supervisors at meetings tell you how good your results are, it will send out a signal that could possibly lead to a promotion. This will probably make your job with your supervisor more popular .
Although this example is quite striking, it works similarly with links and search engine optimization. The theory and the idea behind it is that a website gets more important the more views a page gets from different web pages in an industry.A domain with many high-quality incoming links, also known as backlinks, is rated better in Google than a website with less high-quality backlinks.
What are backlinks and why are they important in SEO Linkbuilding?
A backlink is a reference (in the form of a hyperlink) of a foreign website to your own website.
When a website refers to a foreign website, it means that the foreign site is relevant to your site for one or more reasons. For example, the reference may be used based on additional information about a particular topic or placed as a source reference. A backlink can also be seen as a rating that gets a website. Many reviews have a positive impact on the position in the search results. Backlinks are thus the PR and marketing of your website in Google.
What is a link?
A link (or hyperlink ) is a link from one place to another on the Internet. When someone clicks on a hyperlink, it is directed to a new information path. Links link different websites and the Internet together.
The anatomy of a link . In other words, what is a link in HTML?
To understand link building and work as a link builder, it is necessary to first understand the basics of how a link looks like and how to create a back link.
The image below shows the anatomy of a hyperlink in the HTML code:
- Opening : A hyperlink begins with an anchor tag (< a ) that indicates to search engines that a link follows.
- Reference : The href attribute indicates the position of the links. The text in the quotation marks determines the URL to which the link relates:
(href = “http://localhost/wp_eyet/linkbuilding”).
- Anchor text : The anchor text (also: anchor text) is the text that is displayed in the clickable part of a link.
With this you can give both the visitors and the search engines an idea of which topic the linked page refers to: (> linkbuilding <).
- Closure : then the link is closed by the closing tag of the anchor element (/ a >).
Differentiation: Dofollow and Nofollow on the left
As described above, there are two different types of links. By default, the link is Dofollow (and looks like described above). In response to search engine optimization spam techniques (more on that later), the Nofollow tag was also introduced.
With Nofollow Links, webmasters can ensure that a reference to another site is sent from their website through link building, but no page rank (or link juice) is sent here.
In other words: Google does not assign a value to a link with a rel = nofollow attribute in the HTML element, as is the case with a normal link.
In forums or blog comments, you can expect to automatically set nofollow links there.
Are Nofollow links bad then? No not at all. In fact, having nofollow links in your link profile is good and natural (more on this later).
Quantity vs. Quality of the backlinks
What is Linkbuilding in qualitative and quantitative terms?
For Google, a link is a signal of popularity and relevance .
The more different domains link to a website and the more different backlinks a website gets, the more popular it becomes (due to the quantity of links ) in the eyes of search engines like Google.
It is also important from which other domains a website receives backlinks. A backlink from a recognized site is more valuable than a link from an unknown site.
In addition, the content of a page from which the links are sent is relevant.
For example, for a website about cars, it’s more valuable to get a backlink from another domain via a car than from a domain over women’s clothing. All this should be considered in terms of the quality of a link. An irrelevant link will have little positive impact on visibility on a search engine and may even have the opposite effect (more on that later).
The quantity and quality of the backlinks of a particular web page were previously translated into the so-called PageRank (PR) of a web page.
This method is based on an algorithm and named after Google founder Larry Page. He calculated a score for a domain (from 0 to 10) based on the backlinks to the relevant page. The higher the value, the stronger the signal that the website has relevant content.
In the time before Google, only the absolute number of backlinks (also called in links) was important for link building. This has changed a lot since PageRank. As a result, the whole approach of link building has changed a lot.
Today, in the SEO world, various indicators are used by several SEO marketing tools to evaluate the so-called “link profile” and the domain and link popularity of an existing website.
Examples include Majestic’s Trust Flow (TF) and Citation Flow (CF) and the Ahrefs Domain Rating (DR). These reviews indicate if backlinks from other domains have a good reputation and high authority.
The domain rating in Ahrefs increases when a domain receives more links from other domains. Pages that have a high DR weigh more heavily than those with a low domain score.
While the Trust Flow displays the confidence or “quality” of the incoming links to the website, the Majestic Citation Flow displays the “quantity” of the backlinks to the corresponding website. A link from a recognized website in a particular area weighs more heavily and translates more trust in a website than, for example, a little-known blog.
High-rated sites get better positions faster in Google and other search engine search results. The generation of backlinks through link building is therefore also crucial in 2018 in order to rank higher in Google in the future.
This is not only the result of earlier statements by Google itself, but also from various surveys that sought to find out which factors have the greatest impact on higher positions in Google.
This is substantiated by various studies from well-known SEO websites. Information from the study of MOZ , the Searchmetrics Ranking Correlation Study , as well as the 2017 Stone Temples research, provide relevant data on Google’s relationship between links and rankings.
These studies show that, compared to other important SEO factors, the number of referring domains correlates most with the higher positioning in a search engine (referring domains) .
Link building (off page optimization) is therefore essential if you want to make your website visible to your target group on the Internet .
What does a good link building quality mean and what does a natural link profile look like?
Link building has a strong positive impact on Google search results.
- But what is a good backlink?
- What influence does the anchor text have on the placement in search engines?
- And what does a natural link profile look like now?
Questions to which we give you answers in this section.
What is a good link profile?
With a natural link profile, the number of organic backlinks grows and varies. This is how Google and other search engines rate it.
Therefore, link building should be done regularly. This means that links are best created continuously (in a natural time frame).
It is not recommended to build a lot of links in a week and then again for several weeks or months to create links. This is “unnatural” and search engines penalize websites that are trying to reach higher positions by manipulating link building.
A Penalty from Google can cause a large number of keywords to be removed from the Google index and make your website appear poorly or not at all on search results.
For this reason, a thoughtful and professional link building strategy is essential.
For linkbuilders to meet these requirements, it is important that they regularly receive multiple good quality backlinks from both large and small web pages for their domain.
Other important factors are the different distribution of anchor texts (distribution) and a balanced distribution of do-follow and no-follow links.
The ideal anchor text distribution
100% perfect anchor text distribution does not exist, as it depends on your industry, competitive behavior, and website orientation.
However, SEO experts agree on what a desired and safe distribution is during link building. The following table shows an overview of the recommended distribution with associated anchor types.
- 70% Brand Anchor text (Mark Anker text): Google prefers strong brands. Backlinks with your brand name are the least marked as spam. The main part of the anchor text will preferably be the brand anchor.
- 20% URLs (regular URLs): Another natural anchor text is linking without anchor text. This means that no anchor text is specified and the anchor is the full URL (read more under the heading “Anatomy of a link”).
- 5% Generic anchors: These are so-called safe and neutral words that are not related to the content of your website. Examples include: “More information”, “Read more” or “Continue on this website”.
- 4% Partial keyword match anchors : In these anchor texts, you can use the words that you want to score in Google, but in combination with other neutral words. For example, if you wanted to search for the keyword “driving lessons,” “More driving hours information” would be a keyword-related anchor.
- 1% Exact match anchors : The Anchor text matches the exact keyword you want to rank in the search engine.
This is obviously the most effective anchor text to score, but also the most dangerous. Excessive use of exact anchor text in link building is one of the main reasons for Google’s Penguin Penalty (more on that later).
Are all links the same? No! Some are the same
The quality of the pages and the authority of the domains from which the backlinks come are important, since they can speak for the relevance of their own domain. Traffic-strong websites from similar subject areas tend to link to other qualitative websites and are not linked to smaller, non-visible pages.
What is Linkbuilding today? And how is that different from the past?
Over the years, the implementation of search engine optimization and thus the development of links has developed strongly. Due to various algorithm updates from Google, techniques that were used for link building years ago will have no effect in 2018. In some cases, obsolete approaches can be harmful even to one’s own side.
The most important update for offpage optimization (link building) is the ” Google Penguin Update “.
The purpose of this algorithm is that Google rates the quality of links between various websites and punishes unauthorized link building techniques to prevent abuse and unnatural manipulation.
This algorithm has been constantly updated since its inception in 2012 and is now so advanced in 2018 that we are talking about the real-time Penguin algorithm (Penguin 4.0) . This means that Google Penguin is now continuously and faster than ever punishing domains in the use of unauthorized link building strategies.
Some examples of black hat techniques (unauthorized search engine marketing techniques) are:
- Automatic link placement on many different websites.
- Weblogs that focus only on sending links (link farms).
- Comment spam (link placement as a comment below an article).
- Links to unrelated directories of low quality (business directory).
- Unnaturally many link references from the same website.
- Link building through the exchange of backlinks with other websites without relevance.
Are these techniques no longer used today? However, in fact, these are still commonly usedbecause these link building techniques are often cheap and do not take much time.
There are still many so-called “link building experts” who use these techniques and offer their customers link building packages in which they put many links for relatively little money.
This may sound appealing to a layman, but as mentioned earlier, this type of link building will tend to negatively affect websites in the long term.
The Black Hat techniques can have a short-term effect. But from our experience, Google Penguin is able to quickly identify this and penalize your domain for these practices. In the worst case, the consequence would be that you would no longer be findable for your target group on the Internet.
Use legal (white hat) techniques that do not violate Google’s policies.
Relevant links from different domains
In 2018, it will be more important than ever for your marketing to get backlinks from high-quality domains and that these links are relevant to the content of your own website.
If your website is about clothing, then it’s good to get backlinks from other websites like clothing stores or blogs, but not from a website about cars, for example.
In addition, a backlink from a new additional domain is better than a link from a website from which you have already received a link.
You can compare it again with the colleague who tells in a meeting that you are doing a good job. It obviously has more effect when, at a subsequent meeting, another colleague says that you do a good job of getting feedback from the same person over and over again. This is how it works with link building.
The better the links, the better the result of your website in the search results, which can ultimately lead to a greater success of your company .
How do you build links? Several ways to get backlinks
What does linkbuilding mean for you as linkbuilder in practice?
The purpose of link building is to get backlinks from other websites to your website.
Linking multiple backlinks to your domain will make your SEO better and you will earn more on Google for different search terms (keywords) relevant to you, making it more visible to your audience in Internet search results .
- But how can links be built?
- What should you do to make other websites refer to you?
- What is your favorite focus?
Linkbuilding is a comprehensive process that costs time and energy. At least that’s the case if you handle the offpage optimization properly.
It’s important that the focus is not necessarily on getting as many links as possible, but creating interesting and relevant content that can be found by your audience.
Valuable content is shared faster in the form of links as well as social media. You can benefit from it. There are a number of link building strategies that can help you create more backlinks.
Some offpage strategies take more time or are more effective than others in search engine optimization.
Various link building techniques
Below is a list of different link building techniques that you can do yourself and start right away:
- Register your domain in relevant business directories
, it is important that the directories of good quality and relevant to your own target audience is. - Create unique content on your website. This content should provide added value to your audience. If the content is interesting enough, they will also be linked.
- Linkbaits are interesting and visually high quality content offered to “attract” links from others to your website. This is especially useful for videos, infographics and white papers.
- Write guest contributions for other websites, the so-called “guest blogging”.
You can offer other website owners to write a relevant article on a topic that is thematically well suited to the interests of its readers. In this article, you can then place a link to your own website. - Publishing press releases .
If you’re new to your business or industry, you can write a press release about it and send it to (local) news portals or other domains in your industry. When they publish the articles, they usually receive a backlink in the form of a source reference. - Become active in various forums and blogs and then reply with a link to your webpage in the comment (often these links are automatically in Nofollow).
- Do an SEO link building competition analysis .
Analyze where your competition gets its backlinks. Are these also interesting websites for you? Then ask these pages to also link to your page. - Take advantage of an ABC link exchange . Because link-sharing between two websites often does little and can be harmful (more on this above), this is a good and effective link-building technique. Simply put, website A refers to B, page B refers to C, and website C refers to A. This will give you a backlink to Domain C without having to place a link directly there.
- Broken Link Building : This is a costly but very effective link building strategy. Here you check whether there are so-called ” broken links ” on linked websites , from which you would like to have a link. This means that before a link reference has been placed on a page, but it no longer exists (eg because the website is no longer online and therefore the link is broken). You can show this to the author of the article and the webmaster and ask if he would like to change the link to your website.
- Product Testing : Have one or more products tested (for free) by a blogger in your industry. In return, you will receive a product review on its website with a backlink.
Each linkbuilder has their own preferred link-building techniques. Which of the above options you use, you can of course decide for yourself. The orientation of their link building strategy depends on which company goals they pursue and which focal points you want to set (also with regard to possible costs).
Linkbuilding Tips
There are a number of practical tips on what should and should not happen during link building.
Link building tips that you can now use as Link Builder:
- Make sure you get both Dofollow links and Nofollow links. This is more natural than the mere placement of Dofollow links. (for example, you can easily get them in forums or social media channels).
- Backlinks from different domains with different IP addresses are worth more than links from domains with the same address. Make sure you get referrals from many different websites with unique IPs.
- Make sure that your links during link building with varied anchor texts for a natural link profile certainly varied be.
- Remember reciprocal link building (sharing links) with strong domains only and make sure that this link has significant added value at all times (otherwise this technique is prone to Google’s Penguin Penalty).
- Make sure that you get links to different (sub) pages of your website and do not target all backlinks on a single page.
Make sure you are linked to both your home page and other landing pages (also known as deep links). - A backlink of a website in the same language and the same country-specific top-level domain (ccTLD) , such as .de , is more valuable than a link of a page written in another language.
- How many other external links are sent from the page from which you receive your backlinks? Who else will be linked? Make sure there are not too many other outbound links to other webpages on the page.
- Share your content in social media . Although social signals (such as social links, likes, and shares) are not nearly as important as those of websites, social media activity is also having more and more impact on Google’s search results.
You should not do that when building a link!
- Create links to bad internet sites located in so-called ” bad neighborhoods “. Avoid linking to the 3 Ps pages (pills, porn and poker sites) and the spam forums.
- Do not build up your incoming links at irregular intervals . Too many links in a short time and then for a while not to create, is recognized as an unnatural link profile.
- Place irrelevant links . Make sure the link you place as link builder is always linked to the topics on your own web page. If you have a website about shoes, a backlink from a fashion blog might be interesting, but not a link to or from an online store for office supplies.
Become a specialist in link building (offpage optimization)
With this guide we have introduced you to the concept of link building (or the synonym Offpage SEO). The meaning and key concepts have been explained and we have highlighted a number of useful and practical tips and strategies.
Obtaining a top position in the search engine is very valuable today, as more and more people in Germany use Google. The offpage part of the complex SEO specialization plays an important role in the success of your website .
We hope that we could give you an answer to the question “What is Linkbuilding?” And that you are now also enthusiastic about Offpage Optimization and that as Link Builder you can advance your search engine optimization well.
Of course, if you prefer to have link building done by a seasoned expert , you can outsource link building to a professional for optimal performance.
What are meta tags?
Meta Tags Definition and application possibilities in search engine optimization
What are meta tags? Webmasters use these components of a website to help search engines understand information about the site. They are placed at the top of an HTML document and can convey a wide variety of data – for example, information about the content or keywords of a website . Users do not see meta tags because they are only read by search engine crawlers.
Meta Tags Definition: How are meta tags structured?
The structure of meta tags is always identical. They provide information by name (name) and content (content), resulting in the following structure:
You can specify various information such as language or audience as name, for example followed by German and All as content.
How important are meta tags for search engine optimization?
The importance of meta tags for search engine optimization has declined over the last two decades. Previously, they were an important criterion for ranking a website. Since the algorithms of the search engines have evolved, meta tags today only play a subordinate role in SEO . However, they can certainly influence.
Which meta tags are especially important for the SEO?
In addition to robots tags, the title of a page and the meta description are among the most important meta tags. Those can understand and interpret search engines. Robots tags help to control the indexing of a page. While the meta description is not officially a ranking factor, the title acts as such. Both appear in the search results and can affect the click-through rate ( CTR ).
Are Meta Tag Keywords Important?
Meta tag keywords used to be very important. They could be manipulated by naming key terms in the meta tags that did not match the actual content of the page. Over time, the meaning subsided, especially through measures such as Google updates (Panda, Penguin). Today they are almost unimportant. If you want to know more about Meta Tags, you can get more information now.
SEO definition and explanation
What is SEO Marketing?
Often heard, not always understood: Many people do not know what search engine optimization is about and ask themselves the question: What does SEO Marketing mean? According to SEO definition , SEO is the abbreviation for Search Engine Optimization and translates to: search engine optimization. SEO includes all optimization measures, tactics and strategies Onpage and Offpage, with which Internet content should be placed as highly as possible in the search engines. Together with SEA , SEO forms the Search Engine Marketing ( SEM ), which together is a sub area of online marketing.
Which tasks belong to search engine optimization?
A good SEO explanation includes the different tasks of search engine optimization. SEO is divided into on- page and off-page measures . Below you will find B EXAMPLES for on-page SEO :
Keyword Optimization
Optimizing website texts for frequently searched keywords so that users can find them in search engines.
Technical SEO
Website-related ranking factors such as the improvement of the loading speed, programming codes, URL structure as well as the file sizes of pictures, documents and applications,
Usability Optimization (UX)
Optimization of user guidance on user interfaces and menu structures for PCs and smartphones for intuitive operation of websites, online shops, etc.
Video and Pictures SEO (Universal Search)
Search engine optimization of images, graphics and videos for top rankings in Google’s image and video search.
Off page SEO are optimization measures that are carried out outside of websites and shops, etc., because these are also very important ranking signals for search engines. Below are examples of Off page SEO.
Link building
Link building is understood as the deliberate setting of backlinks from other websites to one’s own. The more links from other domains lead to the own page, the more the so-called domain popularity increases which is a very important factor for Holistic SEO optimization. Search engines assume that websites or domains with many links are very relevant, as they are so often recommended. Link building used to be the most important SEO part, but since about 2010, this factor has become significantly less important, but it is still an important indicator.
Reputation Management
Reputations-Managent also belongs to the search engine optimization and describes the targeted influencing of the reputation of websites in the Internet (online image). This is about picking up a company’s reputation in search engines and countering negative factors such as bad reviews, shit storms, as well as creating positive corporate news through PR campaigns.
How does SEO work?
Previously, a website was considered search engine optimized, if certain keywords were placed as often as possible in website texts (keyword stuffing) and countless backlins of x-arbitrary domains were set (Black Head SEO). So, luckily, SEO no longer works today. Nevertheless, keywords play an important role: the right choice now only succeeds through detailed research, analysis and revision of relevant key terms. Also important: publish unique content and generate traffic through links. In addition, there are many smaller set screws that need to be turned for good positioning. Professional SEO is hard work and requires a continuous and holistic optimization of all onpage and offpage areas.
SEO goals: Why is search engine optimization good?
Website owners aim to use search engine optimization to reach top rankings in Google’s organic search results (SERPs) from Google, Bing, and Yahoo, and to increase their online reach to their target audience. In short, SEO aims to automatically find websites or online stores from prospects and customers so they can buy your products or use services
Why should I run SEO permanently?
To stay successful and compete against the ever-increasing competition, it is important to understand SEO as an ongoing process. Anyone who only has his site optimized once and then does nothing more will sooner or later be overtaken by its competitors and may lose its market position. In addition to a professional and easy-to-use web presence, the most important ranking factor is the ongoing success of offering its target group real added value. Only with sustainable and holistic optimization measures SEO leads to the goal.
What is Content Marketing?
The definition to the question: What is Content Marketing?
Informative and entertaining texts motivate customers to buy – that is the core of every content strategy. The idea is not new and began its triumphant advance as early as 1985, when US-American agricultural machinery manufacturer John Deere first informed farmers with its own magazine about new, profitable methods and technologies. The Internet and the steadily growing importance of search engine rankings through search engine optimization (SEO) opened up completely new possibilities for content marketing.
What is Content Marketing in the Age of the Internet?
The founder of the renowned US-American Content Marketing Institute has shaped the content marketing definition like no other. This means a marketing method that uses content to inform, entertain and enthuse certain target groups. In terms of this content marketing definition, this process is an important part of corporate communication. Depending on the target, “content marketing” is at the center of comprehensive brand building and / or an inbound marketing strategy. Inbound means that the customer is not provided with information directly (eg with direct mailings), but that the customer finds the company. Content Marketing does not reach the customer directly,
Why Content Marketing? The most important goals
A content strategy aims to
• to engage its target audience with informative, entertaining or advisory content,
• to convince them in this way of the company, its products and services and
• to attract them as new customers, or to bind them as regular customers to the company.
The goal of motivating customers to buy is achieved through relevant and valuable content such as: texts, videos, pictures or applications. These must be constantly created and published in the industry-specific target group.
Want to learn more about why content marketing matters and how you can succeed with good content on your corporate website, blog, or social media channels? I like to advise you as an online marketing specialist and I support you on your digital way to top placements and more coverage.
Five linkbuilding basics that companies should not miss
Our Top 5 Linkbuilding Tips
Backlinks are also an important Google ranking factor in 2018. A high-quality backlink setup is often time-consuming and labor-intensive, but companies can also create good fundamentals for their backlink profile with a few simple measures. Here are our top 5 linkbuilding tips for beginners:
1. Entries in industry-specific directories
In contrast to general industry books or web catalogs, sector-specific directories only list pages relevant to your branch of industry. Maybe you already know such directories from your industry, otherwise worth a quick search. Attention: Some of these directories are free of charge, others charge a fee for registration.
2. Associations / organizations in which you are a member
If you are part of an association or other organization with your company, chances are good to get a link there. Many associations keep an overview of their members on their website, or present them for example in blog posts.
3. Mentions
If your brand / company name is mentioned on a page, do not hesitate to ask for a link. As you become aware of the Mentions? For example, you can create Google Alerts for your brand name. There are also some other tools on the net that mentions can find.
4. Sponsorship
“Do good and talk about it” is an old marketing wisdom – and it also works for link building. Your company supports clubs, events or educational institutions? Then they are certainly willing to present you with a link on their website.
5. Offline Marketing
Whether in personal contact with customers, on business cards or even by means of a sticker on the company car: mention your website! Beyond the limits of the online world can lead to more brand awareness, traffic and finally links!
Of course, these 5 link building tips are just the foundation. Effective links that will strengthen your website often require a lot of preparation time and strong content that is recommended by others.
The best WhatsApp tricks
WhatsApp like a Pro: With these tricks you are up to date with the features of the messenger! Because they are so hidden that you do not even get them .
Tricks for WhatsApp chats
• Using Photo Stickers
Mega News for iPhone users: For them, since the latest update to WhatsApp, there are photo stickers that show the user’s current time and location. You can find them via the Emoji button in the photo editing. Besides chats, you can also use them for your status and editing GIFs or videos.
• Chatting Chats
Very simple: Tip under “Chats” as long as the desired chat with WhatsApp, until it is grayed out, then in the toolbar on the Pin. So you keep in spite of many conversations always your most important in view!
• Search for terms
Need some info from one of your Whats app chats? Open the menu and tap on “Search”. Now enter the desired term – the results will be highlighted.
• Responding to individual participants in group chats
To reply to a specific message in a WhatsApp group chat, tap and hold on it. Then select (on Android) the left arrow or “Reply” (on iOS). But you do not have to entertain the entire group: Put a “@” in front of the name of a group member. So it gets a direct message from you – even with a mute group!
• Share your live location
In a WhatsApp chat or group , select the “+” sign – a menu will appear, including the “Location” option. At this point you activate the “live location”. Privacy advocates find this rather questionable – but the function is very useful when you are on the way to someone or visit expected: you see when the other arrives. Also, you can let others know that you are in a safe place. If several users in a group share their location, they can all be seen on the map at the same time .
Tricks for Whatsapp News
• Answer on the lock screen React
faster to messages? Sure, of course! In iOS you go in the settings on “Messages” -> “WhatsApp”. Activate “In the lock screen”. For Android at the three points in the top right on “Settings” -> “Notifications” -> “Pop-up notifications” -> “Only if screen off”.
• Format text messages
Cool: WhatsApp works like a word processor! When writing, press and hold a word until it appears highlighted. You can also mark several words or even a whole sentence. Then tap on the option symbol in the dialog box that appears and scroll to the formatting options. Now you can edit your text as you like!
• Share full photo albums
iPhone owners were the first to use this feature in the official app: if you send at least four photos at once, WhatsApp will automatically group them together for an album! Anyone who wants can then access all the images belonging to the respective album. Only these are by default no longer individually and each other displayed in the chat window – which is much clearer than the previous presentation.
• Delete messages
Within seven minutes (!) Of sending you can still delete a message. Hold it down longer. In the menu that appears, select “Delete” -> Dustbin icon -> “Delete for all”. As confirmation appears “This message was deleted” – unfortunately also at the receiver! To delete multiple messages, hold down the first one until it is highlighted. Now choose more with and then dispose of all together … Mega: From May 2018 you have a total of 68 minutes to delete a message later!
Tricks for WhatsApp calls
• Simplified voice recordings
Finally, the microphone icon is not pressed all the time! If it is pressed longer, a slider with lock symbol now appears. You wipe it up – and the recording goes on by itself! If you promise, you can cancel the recording by pressing “Cancel”.
• Video calls with picture-in-picture feature
Tip on a video call the “back” button – and the video picture of the caller changes into a small window, which you place somewhere on the edge of the screen, where it does not bother you. Now you can during the conversation z. B. switch to another text chat or use another app. Attention: Until now this only works under the operating system Android 8!
