As we had mentioned at the beginning of the year, within the 2022 Digital Marketing trends we find a growing number of users who use voice search or google search by voice. There is no doubt that how we search for information on the internet is constantly changing, and nowadays more and more users are searching for content by voice, and not only through mobile: Alexa, Google Assistant, and other assistants Voice are increasingly present in homes. Users tend to look for tools that simplify and facilitate our daily lives, where the search for information is already a basic and daily task.
Voice search optimisation 2022
The fact that we access voice search engines more and more is mainly because this allows us to search for information more quickly, without having to stop typing, or think about how to type it, something similar to what happens with text messages and Voice messages Voice search allows us to interact naturally.
But this is not a phenomenon that only concerns the younger generations: 2 out of 5 adults conducted at least one voice search last year in 2018. There are advertisements, such as those of Alexa (Amazon Assistant) that are increasingly promoting the use of these devices in older adults.
The challenge in this context is that the pages manage to appear in the main results of the voice search, which not only means having a website optimized for the mobile version, but also understanding that the language we use to tell something is news, and educational content, etc., is extremely relevant to achieve this goal. In other words, how do we solve the doubts of those who seek content in this way?
5 tips to optimize your website’s Voice Search SEO
Use colloquial language: Using a more spontaneous and everyday language in the articles you publish on your company’s blog or in its news section will be key to increasing the chances of coincidences with a user’s search.
Long tail: Long-tail keywords are fundamental to this SEO strategy, as they will be more related to the way users search their voice searches.
Answer questions: Think about the questions you would ask to know more about the content you offer. Include them in your H2 headings and the body of the text before providing an answer. Ask what, how, where, when and why.
Find Backlinks(Links or links that point from other web pages to your content) that are relevant and related to the content you generated.
The semantics: In addition to being concise and simple to read, in the contents, you must use synonyms to enrich the language in which you write and to create keywords that offer more variables. In this way, you will increase the chances of getting right with how users will search.
voice search optimisation examples:
Type: Tips to perform a content marketing strategy.
Voice: How do I carry out a content marketing strategy? Typing: The best filter apps for Instagram. Voice: Show me the best apps for Instagram.
Some technical aspects that you should check
Set up your company Google My Business, so your business appears easily in the local Google search engine.
Page load speed: The average page load speed for a voice search result is 4.6 seconds.
A secure site: HTTPS websites dominate voice search results.
Authority websites: Domains with higher authority are more likely to appear in the first results, so building quality backlinks and high-quality content are essential.
Hope you have used and optimised your content for Search by Voice. What do you think about it? What do you want to add to it? Share your experience and questions below in the comment. We will help you to resolve and entertain it properly.