Among the most important challenges that a company can face, is to generate a purchase, however, once this point is over, you know how to get them to buy again and again or know the importance and benefits that can bring this?
This is the generation of retention, a section that seems not to be so important for many companies, as highlighted by the information of InvespCRO, 44 percent of companies focus more on the acquisition while only 18 focuses on the retention But as you probably know, the acquisition is more expensive, up to 5 times so it is worth analyzing the situation and acquire the right approach.
If your company has already decided to give more weight to the retention, then you should know that, according to Marketing Charts, email is considered the most effective tactic for retention, and that is why we present these types of emails to drive the repetitions of Buying from consumers:
Reminders: Are those emails that are sent after a consumer made a purchase and the brand is still present in his mind. The idea with these is to be careful when sending them because rushing them sending them right after the purchase was made will not bring a good result. It is important to consider the frequency with which the product is used to calculate an adequate time to send more effective purchase reminders.
Offers: These are emails that are especially effective with consumers who are engaged in hunting opportunities such as discounts or promotions, or in other words, waiting to make a new purchase until they find what they might consider a good deal.
Evaluation: This type of emails may be adequate to “kill 2 birds of 1 shot” because they allow to provide a useful feedback for the company once the consumer made a purchase and allow to promote other items within the same body of the mail, however, there is a slight risk that its effectiveness will be zero if the consumer’s feedback is negative.
Cross-selling: Finally, we have the cross-selling, emails that are intended to generate a purchase of complementary elements for the main product. These include recommendations that can be useful for the consumer and to improve their effectiveness can be supplemented with items such as discounts.
The automation of marketing processes is now a reality, something without which neither the companies nor the market would know how to live. We refer, as you will suppose, to...